Sales

GM Expects Saturn to Drive North American Growth for the Next 5 Years

Retailers who attended this year's National Automobile Dealers Association (NADA) meeting in San Francisco, received a reassuring, but challenging message from company executives: GM expects its growth in North America over the next five years to come from Saturn.

Analysis Shows Saturn Stores are Better at Selling Crossovers than GMC

Retail sales at Saturn were up a solid 12% in 2007, thanks to new models like the full-size Outlook. But critics have charged that its sales should have been even higher. The Outlook's sales results for last year are often referenced to make their point.

GM Expects Double-Digit Growth from Saturn in 2008

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With the final vehicle in Saturn's overhauled linuep – the 2008 Saturn Astra – just arriving at retail facilities around the country, General Motors expects the brand to continue to build upon the sales momentum it drove in 2007.

Saturn Retail Sales Rose 12% in 2007

2007 was a good year for Saturn. The brand completed the first phase of its product revitalization with the launch of the 2008 Saturn Astra, leaving the Sky roadster as the oldest model in its lineup.

Future Models Will Give Saturn a 'Boost'

Saturn says it expects about a 10% increase in U.S. sales next year from the total expected for 2002, thanks to an updated and expanded lineup. Jill Lajdziak, vice president of Saturn Sales, Service, and Marketing, told reporters at a media preview for the new Ion line of small cars that Saturn is on track to set a new sales record this year, with sales of between 285,000 and 300,000 vehicles.

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GM Considers Selling Opel Cars in U.S. as Saturns

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Reuters reports that General Motors is considering bringing Opel cars to the United States, and selling them under the Saturn brand. The story confirmed rumors that indicated GM was looking to its European arm as a way to give Saturn fresh product that was different from other GM models sold in North America. GM wants to craft a sophisticated European image for Saturn.