Retailers

Sources: Saturn to Discontinue Vehicle Exchange Program in the New Year

SaturnFans.com has learned from several reliable sources that Saturn will discontinue its Vehicle Exchange Program (VEP) on December 31, 2008 in an effort to cut costs and help create a more profitable business model for the company in the future. The program will reportedly continue to be offered on new Saturn vehicles sold and delivered through the end of the month.

Flashback Friday: Saturn "New in Town" Newspaper Ad

Flashback Friday: Saturn "New in Town" Newspaper Ad

Back in the early 1990's Saturn was still building out its retail network and when new stores opened, they often ran advertisements like the one above in local area newspapers. This particular ad was printed inside the pages of a newspaper in New Jersey on June 25, 1993 to announce the opening of Saturn of Toms River.

2008-09 Saturn Accessories Catalog

2008-09 Saturn Accessories Catalog

Take a few minutes to browse the 2008-09 Saturn Accessories Catalog for a look at aftermarket parts that are "fully backed by GM" and available at your local Saturn retailer. Saturn says that it's official accessories "give you the choices to make a Saturn just right for the way you live and drive."

Get Paid to be a Saturn Mystery Shopper

Private Detectives Needed for Saturn Mystery Shopper Program

Saturn general manager Jill Lajdziak wants your help building a more satisfying retail network. She's looking for dedicated owners to participate in a new "mystery shopper" program that's designed to provide the company with direct feedback about the level of service you receive at Saturn stores. Saturn owners will soon be getting an e-mail about the opportunity from Jill, but she'd like to give SaturnFans.com visitors first dibs on becoming a Saturn Mystery Shopper – well, Jill says that Saturn Business Analyst will actually be your title.

New Saturn Flagship Store in Danbury, Connecticut

New Saturn Flagship Store in Danbury, Connecticut

Saturn's new flagship store opened last month in Danbury, Connecticut. The retail facility features Saturn's next-generation retail design architecture and styling themes. The new look will eventually be adopted by all Saturn stores across the country.

Virginia Saturn Retailer Driven to Try Something New

The Free-Lance Star newspaper published an interesting article yesterday about a Virginia Saturn retail facility that, in attempt to increase exposure of Saturn's new lineup, opened a satellite store at a local mall. "It catches people's eye as soon as they walk out of the food court," said John Reynolds, general manager at Saturn of Fredericksburg.

Saturn Retailers Tie Lexus and Jaguar for Second Place in New Dealer Satisfaction Study

Whether it's a direct response to a challenging economy and higher fuel prices or not, treatment of car-shoppers improved from 2007 to 2008 according to the newly released 2008 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, a unique national benchmarking study that measures how consumers are treated when shopping for a new car.

GM Expects Saturn to Drive North American Growth for the Next 5 Years

Retailers who attended this year's National Automobile Dealers Association (NADA) meeting in San Francisco, received a reassuring, but challenging message from company executives: GM expects its growth in North America over the next five years to come from Saturn.

GM Sends Letter to Retailers Regarding 'Megastore' Article

Earlier today SaturnFans.com was obtained a copy of a letter sent by General Motors to dealers across the country regarding an Automotive News article published this past Saturday about a new plan to consolidate GM brands under one roof in urban areas.

Saturns May be Sold Alongside Other GM Brands in New, Major Market Megastores

General Motors is preparing to make a bold push to consolidate all of its brands under one roof in major metropolitan areas around the country. The move, which will be made public and explained in detail next month in San Francisco at the annual National Automobile Dealers Association convention, comes as the number of standalone GM dealerships is dwindling inside city limits.

Random Article from the SaturnFans.com Archives

Saturn's Vue is a Delight

2008 Saturn Vue XR

The Virginia Pilot came away really impressed with the new Saturn Vue after driving it. The paper wrote that, "vehicles that are rewarding to drive, such as the Sky roadster, Aura sedan, and Outlook crossover SUV, have transformed the brand over the past year-and-a-half. And surprisingly, the 2008 Vue trumps them all."