Retailers

Saturn Status Has Customers Wondering

Bill Rogers from Highlands Today: It's difficult enough for car dealers to contend with a struggling economy that has hit them hard. But Saturn dealers also have to deal with the future of their products and their company. "The perception is we're leaving or going away," said Ferron Jackson, sales and leasing consultant with Saturn of Sebring.

Saturn Aims to Ring in a New Era

Flashback Friday: Saturn "New in Town" Newspaper Ad

G. Chambers Williams III San Antonio Express-News by way of the Akron Beacon Journal: Don't write the obituary for Saturn just yet. Plans are under way to spin the brand off into an independent distribution company, which then would contract with other automakers to build the vehicles. Saturn's dealers and GM managers say any plan they decide on would maintain the dealer network — but eventually field a new line of non-GM vehicles. GM has said that it won't provide vehicles to Saturn dealers beyond 2012. The new company would be free to enlist other automakers to build vehicles to replace those now in Saturn showrooms.

Chapel Hill Retailer Expects to Last for Years

Jim Mackinnon from the Beacon Journal: The Saturn of Chapel Hill dealership, opened in 1990 in Cuyahoga Falls by Ron Marhofer, should be around for years and anticipates taking part in plans to save the brand when it is spun off by General Motors, one of its top executives said.

Video: Third of Three New Saturn Commercials Focuses on Fuel Efficiency

The third of three new commercials narrated by Saturn retail store owners focuses on the fuel efficiency of Saturn's vehicles. This ad features Karen Radley who owns Saturn of Fredericksburg in Virginia. By the way, if you want to see the stunning lines of the Vue and Aura in high-definition on your big screen television, SaturnFans.com hears that the new TV spots will air throughout the NCAA basketball tournament on CBS.

Video: New Saturn "Pundits" Commercial Discusses Class-Leading Fuel Economy and Side-by-Side Selling

This is the second of three new television commericals Saturn has just started airing to let consumers know the brand is still in the business and offering a class-leading lineup of cars, crossovers, and convertibles for sale. Saturn retailer Jim Smith narrates this particular ad.

Saturn Launches Ad Campaign to Reassure Customers

New Saturn Ad Screen Capture

It's only been a few hours since I first saw the new "We're Still Here" television ad, and the New York Times already has an indepth article about Saturn's brand-new campaign. The story not only discusses that particular ad, but it also takes a look at some of the other spots featuring retail store owners in Saturn's attempt to reassure customers that the brand is still in business.

New TV Commercial: Saturn is Still Here

Saturn has begun airing a new television spot assuring owners and consumers that the brand is still in business. The 30 second commercial features Saturn Franchise Operations Team (FOT) member and retail store owner, Todd Ingersoll.

Saturn of Atlanta is Excited About the Future of Saturn

In the midst of these unprecedented economic times, Saturn and General Motors have come to the realization the two companies do not share the same vision for the future. In that light, Saturn retailers throughout the United States are planning to establish independent ownership of the Saturn brand. One possibility would be to create the Saturn Distribution Corporation (SDC).

Saturn Dealers May Rescue GM Brand

G. Chambers Williams III from the Tennessean: Don't write the obituary for Saturn just yet — and it could be the brand's own dealers coming to the rescue. General Motors plans to spin Saturn off into an independent distribution company, which could then contract with someone else to build a new line of vehicles and keep the brand alive. One surprise twist that's gaining credence among auto industry analysts holds that the eventual buyer could be Saturn's own 208 dealers.

Jill Lajdziak: Retail Experience Makes the Saturn Difference

From the Hub magazine: Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here's another news flash: This doesn't necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing. Saturn was never designed to be a "luxury" automobile, but you'd never know that while visiting one of its state-of-the-art showrooms.

Random Article from the SaturnFans.com Archives

General Motors Employee Pricing Sale Extended to September 30th; 2009 Aura, Outlook, and Sky Added to the Program

Saturn Employee Pricing Logo

General Motors announced today that the company will extend it's popular 100th anniversary employee pricing sale until the end of September. The sale "helped drive additional showroom traffic and our dealers are giving us some very enthusiastic feedback," said Mark LaNeve, vice president of GM North America Vehicle Sales, Service and Marketing. "We had our best sales month so far in 2008." As a result, he said GM "added 19 additional 2009 models to the eligible list of vehicles because our 2008 stock on dealer lots is rapidly disappearing." Among the 2009 models added today were the Saturn Aura sedan, Outlook crossover, and Sky roadster.