Retailers

WardsAuto: Once-Radical Idea to Become Reality

Steve Finlay from WardsAuto.com: Auto makers sometimes veered into the guardrails of paranoia in the 1990s as they watched AutoNation grow fast by buying up scores of dealerships. Manufacturers worried that if Wayne Huizenga's new enterprise got too big, it would start telling them what to do, rather than the traditional other way around for the automotive retail franchise system.

Congratulations to Saturn of Cape Coral for Receiving the Highest Customer Service Satisfaction Rate of Any Saturn Store in 2008

From the Cape Coral Daily Breeze: General Motors recognized Saturn of Cape Coral and Bob Goodman, owner and operator of Saturn dealerships in southwest Florida, for their outstanding customer service and presented them with a prestigious national service award. Saturn of Cape Coral had the highest customer service satisfaction rate of any Saturn dealership in the United States for the preceding year, according to General Motors.

Saturn of Charleston Scores Receives 2008 Mark of Excellence Award

Jim Parker from the Post and Courier: Saturn of Charleston has built a dealership winning streak of its own, capped off this week by receiving the carmaker's 2008 Mark of Excellence award. Joyce, zone manager for Saturn in Atlanta, and regional representative David Orr presented the trophy at a luncheon at the Rivers Avenue outlet Tuesday. "It seems like an annual thing," Orr said.

Saturn Ranks as the Only Non-Luxury Brand in Top 10 of New Satisfaction Study

2009 Pied Piper Prospect Satisfaction Index

Mercedes-Benz dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, a unique national benchmarking study that measure how consumers are treated when shopping for a new car. Following Mercedes-Benz were Lexus, Jaguar, Saturn and Land Rover.

Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

Steve McKee from Business Week: The moment Roger Penske announced his planned acquisition of the Saturn brand from GM, Saturn dealerships around the country initiated a spontaneous and organic co-branding campaign, erecting banners and billboards to celebrate the alliance.

Saturn of Reading Looks Ahead to Penske Change

Tony Lucia from Reading Eagle: The announcement that General Motors would sell its Saturn unit to Roger Penske and his Penske Automotive Group had an immediate impact on Saturn of Reading, Muhlenberg Township. "We saw a (sales) bounce right away," said Kate G. Goodman, owner of the franchise. "The good word of mouth and excellent reputation that Roger Penske carries with him and his organization I think is very positive," she said.

GM Frustrates Saturn Retailers, Puts them in a Competitive Bind

Saturn of Denville, New Jersey

Two days after the Wall Street Journal reported that General Motors has been formally discouraging Saturn retailers from touting Roger Penske's planned purchase of the brand, comes word that GM has also pulled funding for a number of popular incentive programs that were previously offered by Saturn stores.

June 2009 Saturn Sales Down 60%

Saturn stores delivered 7,520 vehicles in June, down 60.2% from the same time last year when sales consultants sold 18,912 cars and crossovers. Year-to-date sales are down 58.1% to 42,776 units. The Outlook was the only model in Saturn's lineup to record a sales increase last month.

Chicago Tribune: The Saturn Irony

Jim MacPherson from the Chicago Tribune: One ironic aspect of the pending sale of the Saturn Division by General Motors to Roger Penske has received little, if any, media attention. In one fell swoop, General Motors will create what automakers have spent decades trying to avoid: a significant independent dealer group that can negotiate with automakers from a position of power on matters governing pricing, vehicle features, and design.

Giving Back: Saturn of South Burlington Plays Up Philanthropic Mission

Myra Mathis Flynn from the Burlington Free Press: If car companies are having tough economic times, you wouldn't know it by looking at Saturn of South Burlington. Their philanthropic presence has been alive and well in the community for years and they aren't going to let a pesky little recession hold them back.

Random Article from the SaturnFans.com Archives

Cast Your Vote for Saturn Today

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AutoBlogGreen is running a poll asking readers to choose their "Green Car of the Year", based on the Green Car Journal's five finalists already selected. GCJ will announce their best pick, and will present the chosen manufacturer with the coveted 2009 Green Car of the Year trophy during the LA Auto Show later this month. For now, the '09 Saturn Vue 2-Mode Hybrid could use your help battling it out with the other finalists - the Ford Fusion hybrid, the BMW 335d, the VW Jetta TDI and the Smart ForTwo - in ABG's poll.