Save Saturn in Canada?

Canadian Flag

On Tuesday, letters were sent to Saturn retailers asking them to join the Penske Automotive Group; however, those invitations were only sent to the 350 retailers located in the United States. The 51 Canadian-based retailers were not included. Penske mentioned to a reporter from the Toronto Star that his first priority as the new owner of Saturn is to review the viability of the Canadian retail network. This uncertainty has already caused one dealership, located in Windsor, Ontario, to close shop. According to the Vancouver Sun, "Gus Revenberg, owner of Saturn Saab of Windsor, said his decision does not reflect a lack of confidence in Roger Penske as Saturn's new owner. However, he said he was told by GM that Penske is interested in maintaining Canadian dealers only if he can find a small vehicle for the Canadian market."

Sources: The Vancouver Sun, The Toronto Star

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