Penske

Pied Piper: Saturn No-Haggle Pricing Policy Still Resonates with Customers

Kevin Krolicki from Reuters: Three of the four brands GM is dropping were below average including Pontiac, Saab and Hummer. The exception was Saturn, the highest ranking non-luxury car brand. GM is selling Saturn brand and its associated retail network to Roger Penske's Penske Automotive Group. O'Hagan said Saturn's approach showed its no-haggle pricing policy still resonated with core consumers.

Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

Steve McKee from Business Week: The moment Roger Penske announced his planned acquisition of the Saturn brand from GM, Saturn dealerships around the country initiated a spontaneous and organic co-branding campaign, erecting banners and billboards to celebrate the alliance.

Saturn of Reading Looks Ahead to Penske Change

Tony Lucia from Reading Eagle: The announcement that General Motors would sell its Saturn unit to Roger Penske and his Penske Automotive Group had an immediate impact on Saturn of Reading, Muhlenberg Township. "We saw a (sales) bounce right away," said Kate G. Goodman, owner of the franchise. "The good word of mouth and excellent reputation that Roger Penske carries with him and his organization I think is very positive," she said.

Penske’s Saturn Buy Fuels Optimism in SW Florida

Penske Logo

Tim Engstrom from News-Press: The pending sale of Saturn to an automotive icon has injected new enthusiasm into dealerships in Fort Myers and Cape Coral, owner Bob Goodman said. Goodman, who owns Saturn of Fort Myers and Saturn of Cape Coral, said sales and customer traffic have picked up in the month since General Motors announced it had a tentative agreement from the Penske Automotive Group to buy the brand. "Sales dramatically picked up after the Penske announcement," Goodman said.

GM Frustrates Saturn Retailers, Puts them in a Competitive Bind

Saturn of Denville, New Jersey

Two days after the Wall Street Journal reported that General Motors has been formally discouraging Saturn retailers from touting Roger Penske's planned purchase of the brand, comes word that GM has also pulled funding for a number of popular incentive programs that were previously offered by Saturn stores.

Chicago Tribune: The Saturn Irony

Jim MacPherson from the Chicago Tribune: One ironic aspect of the pending sale of the Saturn Division by General Motors to Roger Penske has received little, if any, media attention. In one fell swoop, General Motors will create what automakers have spent decades trying to avoid: a significant independent dealer group that can negotiate with automakers from a position of power on matters governing pricing, vehicle features, and design.

Wall Street Journal: At Saturn, a Split Over Invoking the Penske Name

John Stoll from the Wall Street Journal: To spark interest and remind consumers that Saturn is still alive, its dealers have kicked off a new marketing campaign built around the slogan, "Wonder where the car business is headed? It's here." The slogan will be used on banners across Saturn storefronts and in a spate of email blasts, Facebook blogs and direct communications with buyers.

Retailer Praises Penske Purchase

Craig McEwen from INFORUM: A preliminary agreement between General Motors and Penske Automotive Group to buy Saturn has put a lot of people at ease, said Andy Boen, owner of the Fargo Saturn dealership. On June 5, GM said it had agreed to sell Saturn to Penske Automotive Group, one of the nation's largest automobile dealers and owned by famous race car driver Roger Penske.

Saturn Sale Lauded in Mississippi

Jeff Ayres from the Clarion Ledger: Saturn of Jackson owner Phil Moore says Penske's purchase of Saturn should ensure the brand's future in Mississippi and elsewhere. "He's just such an intelligent businessman," Moore said. "Not only is he saving jobs and dealerships, but he's going to bring something new to the table."

Should Penske Contract with AFS Trinity to Electrify the Saturn Vue?

AFS Trinity Vue Extreme  150 MPG Hybrid

Warren Brown from the Washington Post: Small, independent car companies such as California-based Tesla Motors and AFS Trinity Power of Bellevue, Washington, have come up with electric models that give their gasoline counterparts a very fast run for the money. After driving an "extreme hybrid" AFS Trinity version of a Saturn Vue SUV, which beats all GM Saturn Vue models in fuel-economy and straight-line acceleration, here's suggesting that the Penske Group, Saturn's new owner, get in contact with AFS Trinity.

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On the Auction Block: 2003 Saturn Ion QC/T Concept

On the Auction Block: 2003 Saturn Ion QC/T Concept

This 2003 Saturn Ion QC/T concept was featured at the 2002 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada. The modified Ion is powered by a 2.2 liter turbo engine with a 5-speed manual transmission, 4-wheel disc brakes, and 235/40ZR18 tires on 7-spoke Motegi aluminum wheels.