Penske

Saturn of Ventura Workers Heartbroken Brand May End

Stephanie Hoops from Ventura County Star: It was the concept that hooked Jeanette Byrne when she began working with Saturn 16 years ago. "I'm building an American-made car for the American middle class," she said, recalling the feeling. "They used to say we drank the Saturn Kool-Aid — and we did. It was for us."

The Sad Demise of Saturn

From the Post and Courier: A grand automotive experiment appears to have died this week when a dealer network led by the Penske Automotive Group announced it would not, after all, buy the Saturn brand from General Motors.

Editorial: Saturn Heads to the Junkyard

From the San Fransisco Chronicle: Quality ride, nice price, made in the USA. For nearly two decades, this description worked for Saturn, which preferred the ad-agency slogan, "a different kind of car company." But now the car is history, orphaned by General Motors, whose executives proudly created it, then undercut it and finally gave up on it.

Why One of Detroit’s Brightest Hopes Failed

Saturn Logo

Patrik Jonsson from the Christian Science Monitor: General Motors' Saturn brand – touted as "a different kind of car company" – had high aspirations, borrowing the Japanese manufacturing model of team production, among other things. But the Saturn experiment fell to earth with a final thud Thursday as a "goal-line" deal to keep the brand alive fell apart. Saturn’s latest slogan – "We're still here" – suddenly seemed like a cruel joke as 350 dealerships are likely to close and 13,000 people face potential layoffs.

Handcuffed Saturn Retailers Consider their Fates

Steve Finlay from Wards AutoWorld: GM says it will shut down Saturn after Penske announced that his plan to buy the brand has failed due to an inability to find a supplier of vehicles beyond GM. Some Saturn dealers have other brands to fall back on. Those that don’t are the hardest hit. One of them is Todd Ingersoll, owner of Saturn of Danbury, a facility that opened last year.

Saturn Was a Marketing Success

Charlene Sadler from CBC News: Historians reviewing what went wrong with Saturn shouldn't blame fickle consumers for turning their back on a brand trying to do things differently, says an automotive marketing expert.

Detroit News: GM Board Concerned About Competition from Revived Saturn

Robert Snell, David Shepardson and Christine Tierney from the Detroit News: Some Saturn dealers hoped the deal could be revived and spare a brand that appeared to have been rescued this summer when Penske announced he had reached a memorandum of understanding with GM.

Just Who Pulled the Plug on Saturn?

Question Mark

Andrew S. Ross from the San Fransisco Chronicle: For East Bay Saturn dealer Inder Dosanjh, it finally is the end. As the franchise representative for dealers in 15 Western states, he pushed as hard as anyone to keep Saturn alive. But GM's out-of-the-blue shutdown announcement Wednesday ended all hope. "I was very surprised. I was shocked," said Dosanjh, who always believed the brand would survive even as its parent shriveled.

General Motors to Kill Saturn After Promising Deal Falls Apart, Retailers Devistated

Ken Bensinger and Tiffany Hsu from the LA Times: In a surprise development, General Motors said it would kill its Saturn brand after a deal to sell it to an auto dealership chain fell through at the eleventh hour. In June, GM formally announced that Penske had outbid other suitors for the brand and that the deal would save the 13,000 Saturn jobs, most of them at dealerships.

Brand, Retailers, Jobs Face Grim Prospects as Penske Pulls Out of Saturn Purchase

G. Chambers Williams III from the Tennessean: While dealers still hope Saturn might be saved, GM expects all the dealerships will be closed by the end of next year, if not sooner. Asked if GM would seek another buyer, Thomas Pyden, a GM spokesman, said: "I guess never say never, but our focus now is on implementing the wind-down agreements and working with our Saturn retailers to be as transparent and cooperative as possible through the process."

Random Article from the SaturnFans.com Archives

Weekend Reading: 2009 Saturn Collection Brochure

2008 Saturn Collection Wallpaper

Sometimes when life gets hectic, its nice to sit back, relax, and enjoy a good book. If you've been following all of the news about the pending Saturn spin-off from General Motors, you're probably ready to take a break and immerse yourself into some material that reminds you of what may have piqued your interest in Saturn in the first place: its award-winning cars and crossovers.