Random Article from the SaturnFans.com Archives
On May 12th SaturnFans.com reported that there were 12 parties interested in purchasing Saturn. Today, Bloomberg News reports that GM has narrowed down the list of Saturn suitors to two, possibly three parties. This new thread of information was gathered from a person who is supposedly close to GM's private discussions. The names of two parties were disclosed by the insider: Penske Automotive Group and Black Oak Partners.
From Knowledge@Wharton: General Motors' decision earlier this month to scrap its Saturn brand triggered frequent retellings of the many ways in which GM missed an opportunity to recast itself and the auto industry. But other manufacturers did adopt some of Saturn's innovations, according to Wharton faculty. Indeed, they say, the Saturn story provides a roadmap for what to do - and what not to do - as the auto industry adjusts to the post-financial crisis world.
Fisker Automotive has selected the former GM/Saturn Wilmington Assembly plant in Wilmington, Delaware to build affordable plug-in hybrid cars. Fisker executives made the announcement inside the dormant facility yesterday, joined by Vice President Joe Biden, Delaware Governor Jack Markell and other state officials. The plant will support Fisker Automotive's Project NINA, the development and build of an affordable, family-oriented plug-in hybrid sedan costing about $39,900 after federal tax credits.
A television station in Ohio is working on a news segment about Saturn, and they are looking for an owner of any 1991 Saturn who lives in the area between the Cleveland, Ohio and Pittsburgh, Pennsylvania area. Ideally, the person they'd like to talk to is someone who is the original owner and still uses the car.
Permit me to steal a line from the famous penguins of the movie Madagascar for a moment. I will already take to heart that some may understand what I am about to say, some may not, and some may totally misconstrue it. This is for those who do get it and did get it all along.
Today was supposed to be the first day of SaturnFans.com's week-long SaturnFest celebration. Just like in the past, it was going to be a happy time, with this year's virtual gathering of owners from around the world (I've received e-mails from as far away as Taiwan) cheering Roger Penske's acquistion of Saturn. But, alas, with GM's decision to suddenly begin the process of shutdowning the brand at the end of September, preparation for the online festival screeched to a halt as news of the impending closure dominated this site's front page.
Of all the letters I have written this past year, this one is the most difficult. I want to begin by thanking all of you for your support over this last year. Your loyalty to Saturn motivated my team to work very hard to try to find a way for this brand to continue. The many e-mails, calls and personal notes provided the inspiration to all of us at Saturn. By now I'm sure you have heard that the sale of Saturn to the Penske Automotive Group could not be finalized. As a result, the Saturn brand will now be phased out over time.
For the second time this month, SaturnFans.com has been knocked offline due to the surge of Saturn owners and enthusiasts flocking to the Web to read more about GM's decision to shutdown the Saturn brand. This time damage was much more extensive. While the primary site database has been reconstructed, there is still some work that needs to be done.
Allan Sloan from the Washington Post: Until last week I had been one of General Motors' most reliable customers for more than 15 years. But my relationship with GM ended the very day the company announced that it was closing its Saturn operation — something I learned when I came home from trading in my 2003 Saturn Vue for a new, spiffy 2010 SUV with an Asian nameplate.
Bryan Laviolette from Michigan WLLZ: Much has been written about why Saturn was somewhat of a success through much of the 1990s. Even though General Motors starved the brand for new products, those who bought Saturns back then loved them. Sure, buyers enjoyed the no-haggle deals and the fresh approach to selling cars. They loved it when dealer employees clapped as they drove their cars away for the first time. But what they really loved was that the cars were good, possibly the best cars GM has made since the 1950s when it ruled the American market.