Sometimes its fun to pause for a moment at take a look back at how much things cost years ago. Take for instance Saturn's 1991 lineup, when base SL sedan was sold for less than $8000! The SL2, shown above, could be purchased for just over $10,000. Note the simplicity of the option sheet, along with the available anti-lock braking system (ABS) and unavailable airbags.
Saturn Corporation was the first North American auto manufacturer to utilize aerial advertising when the Saturn Lightship made its debut in the summer of 2001. The Saturn Lightship, a 165-foot, 6,335-pound A150 blimp, traveled across the United States supporting a variety of events and promotions held to promote the launch of the company's first sport utility vehicle, the Saturn Vue.
In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.
The price for each Saturn vehicle was determined by the independent decisions of three stakeholders: Saturn Corporation, the Retailer, and the Customer.
Saturn's Consultative Sales Process was developed for Sales Consultants to work with customers focusing on their wants and needs in order to help in the decision to purchase a vehicle.
The following is an excerpt from Saturn's 1991 brochure. The first Saturn was a 1991 SL2 sedan sold on October 25, 1990.
Aerial Coverage of the 2012 Saturn Reunion Provided by a Stuffed Replica of the Saturn Lightship Blimp?
Circling high above SaturnFans.com World Headquarters (that is, my desk) is a stuffed replica of the Saturn Lightship. If it was a little bit larger (this plush blimp is only about 5 inches long) and able to fly through the air (it just hangs from a ceiling fan fixture by a piece of string) it might be able to provide a live video feed of me sitting in front of my PC feverishly typing Saturn updates for the next 24 hours.
Thanks for visiting! So what's this all about? The reunion was envisioned to be a way for Saturn owners from around the world to gather, reconnect, learn, share experiences, and express enthusiasm for their cars. What can you expect? For the next 24 hours: lots of fun, tons of Saturn-related content, and something new posted throughout the day.