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Disappearance of Saturn Brand Disappoints Car Fan

Ashley Yarchin KSDK Channel 5: Kevin Keller, 36, is on his third Saturn in more than a decade. In fact, he still has his first Saturn, although he doesn't drive it anymore. Keller said he fell in love with the brand in 1996 and even joined a sort of fan club called the Saturn Performance Club.

Saturn Was a Marketing Success

Charlene Sadler from CBC News: Historians reviewing what went wrong with Saturn shouldn't blame fickle consumers for turning their back on a brand trying to do things differently, says an automotive marketing expert.

Detroit News: GM Board Concerned About Competition from Revived Saturn

Robert Snell, David Shepardson and Christine Tierney from the Detroit News: Some Saturn dealers hoped the deal could be revived and spare a brand that appeared to have been rescued this summer when Penske announced he had reached a memorandum of understanding with GM.

Retailers Shocked by Sudden Turn of Events

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Gregory Jackson turned on his television shortly after 5pm Wednesday and was surprised to find out that what appeared to be an imminent sale of the Saturn brand to businessman and racing legend Roger Penske had collapsed. "I am hoping that somehow Penske pulls this thing back together," said Jackson, owner of Prestige Automotive, a St. Clair Shores-based company that has three Saturn dealerships in Jacksonville, Florida.

Just Who Pulled the Plug on Saturn?

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Andrew S. Ross from the San Fransisco Chronicle: For East Bay Saturn dealer Inder Dosanjh, it finally is the end. As the franchise representative for dealers in 15 Western states, he pushed as hard as anyone to keep Saturn alive. But GM's out-of-the-blue shutdown announcement Wednesday ended all hope. "I was very surprised. I was shocked," said Dosanjh, who always believed the brand would survive even as its parent shriveled.

General Motors to Kill Saturn After Promising Deal Falls Apart, Retailers Devistated

Ken Bensinger and Tiffany Hsu from the LA Times: In a surprise development, General Motors said it would kill its Saturn brand after a deal to sell it to an auto dealership chain fell through at the eleventh hour. In June, GM formally announced that Penske had outbid other suitors for the brand and that the deal would save the 13,000 Saturn jobs, most of them at dealerships.

Brand, Retailers, Jobs Face Grim Prospects as Penske Pulls Out of Saturn Purchase

G. Chambers Williams III from the Tennessean: While dealers still hope Saturn might be saved, GM expects all the dealerships will be closed by the end of next year, if not sooner. Asked if GM would seek another buyer, Thomas Pyden, a GM spokesman, said: "I guess never say never, but our focus now is on implementing the wind-down agreements and working with our Saturn retailers to be as transparent and cooperative as possible through the process."

Saturn Deal Could’ve Been Boost for Renault-Nissan

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Greg Gardner from the Detroit Free Press: French automaker Renault and Japanese partner Nissan have been trying to strengthen their position in North America since forming an alliance 10 years ago, and Detroit businessman Roger Penske's vision for Saturn seemed to be a good fit.

Collapse of Deal for Saturn Stuns GM

Tim Higgins from the Detroit Free Press: On Tuesday, General Motors Co. thought it had a deal to sell its storied brand Saturn. But Wednesday afternoon, a day before the deal was to be announced, the Detroit automaker was blindsided by the news that businessman Roger Penske's deal to acquire Saturn had collapsed. The news sent shockwaves through the GM organization.