Search SaturnFans.com

GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

The Last Saturn Sale

Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."

Roger Penske Talks about Failed Saturn Deal

Penske Logo

Below a partial transcript detailing comments made by Roger Penske pertaining to his failed acquisition of the Saturn brand during the Penske Automotive Group's (PAG) third quarter 2009 earnings call held this past Friday, October 30th.

Saturn Deal Didn’t Meet Renault’s Return Requirement

Sharon Terlep from the Dow Jones Newswires: Auto magnate Roger Penske believed he was taking over General Motors' Saturn brand until the very last moments, when France's Renault shocked both Penske and GM by backing out of an agreement to provide vehicles. Penske addressed the failed deal Friday as he announced Penske Automotive Group's quarterly financial results.

Report: Jill Lajdziak to Retire from GM by End of Year, GM’s Steve Hill to Lead Shutdown of Brand

Jill Lajdziak at 2006 Saturn Brand Advocate Meeting

Jamie Lareau from Automotive News: Jill Lajdziak, who joined Saturn before its first car was sold and led the division through its demise last month, will retire from General Motors at the end of the year. Lajdziak, 52, will take vacation time until then, said spokesman John McDonald. In the interim, GM's Steve Hill, will coordinate the wind-down of the Saturn brand.

GM Hopes to Retain Saturn Customers, but 69% of SaturnFans.com Members Surveyed Say they Won’t Purchase a GM Vehicle

GMnext Logo

Eric Mayne from WardsAuto.com: GM is entering the free-agent market. The auto maker will reach out next week to some 1.6 million customers affected by the wind-down of its storied Pontiac brand. Susan Docherty, vice president-U.S. sales, calls these consumers "free agents" and says GM will attempt to steer them to Buick-GMC or Chevrolet dealerships by offering free oil changes. GM also will distribute information about Buick, GMC and Chevrolet product portfolios as it tries to keep these customers "in the family," Docherty says, adding a similar campaign is being planned to woo Saturn-brand customers.

A Wealth of Lessons from Saturn Failure

From Knowledge@Wharton: General Motors' decision earlier this month to scrap its Saturn brand triggered frequent retellings of the many ways in which GM missed an opportunity to recast itself and the auto industry. But other manufacturers did adopt some of Saturn's innovations, according to Wharton faculty. Indeed, they say, the Saturn story provides a roadmap for what to do - and what not to do - as the auto industry adjusts to the post-financial crisis world.

Fisker to Purchase Former Delaware Saturn Plant to Build Plug-in Hybrid Cars

Tags:
Fisker Automotive Logo

Fisker Automotive has selected the former GM/Saturn Wilmington Assembly plant in Wilmington, Delaware to build affordable plug-in hybrid cars. Fisker executives made the announcement inside the dormant facility yesterday, joined by Vice President Joe Biden, Delaware Governor Jack Markell and other state officials. The plant will support Fisker Automotive's Project NINA, the development and build of an affordable, family-oriented plug-in hybrid sedan costing about $39,900 after federal tax credits.

Searching for an Original 1991 Saturn Owner

A television station in Ohio is working on a news segment about Saturn, and they are looking for an owner of any 1991 Saturn who lives in the area between the Cleveland, Ohio and Pittsburgh, Pennsylvania area. Ideally, the person they'd like to talk to is someone who is the original owner and still uses the car.

Saturn Owners: Remember to Smile and Wave

Permit me to steal a line from the famous penguins of the movie Madagascar for a moment. I will already take to heart that some may understand what I am about to say, some may not, and some may totally misconstrue it. This is for those who do get it and did get it all along.