Welcome ImSaturn Members

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With the pending closure of the ImSaturn social networking site, Saturn has been working closely with me to facilitate a transfer of the most popular "social groups" from the ImSaturn site to SaturnFans.com. The remaining folks at Saturn have a sincere interest in making sure Saturn owners continue to have a place to talk about their cars. As a result, I'm happy to announce the creation of the new "ImSaturn Groups" section here at SaturnFans.com. Now more than ever, it's important for Saturn owners to have a place to share their experiences and get help. The new groups were built to closely mimic the group configuration at ImSaturn. You'll still be able to post photos, as well as send and receive messages from other members. You can also create your own social group! You must be a member of SaturnFans.com in order to participate in group discussions. Unfortunately, ImSaturn accounts were not transferable to SaturnFans.com, so if you're not a member of this site please signup here. It's free and only takes a moment!

Below I've mapped the most popular ImSaturn groups to either the new groups at SaturnFans.com or to existing model-specific forums. If your favorite ImSaturn group didn't get recreated as part of the initial batch, send me a note and I'll make sure it gets added to the list.

Checkout all the Saturn Social Groups at SaturnFans.com!

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."