Disappearance of Saturn Brand Disappoints Car Fan

Ashley Yarchin KSDK Channel 5: Kevin Keller, 36, is on his third Saturn in more than a decade. In fact, he still has his first Saturn, although he doesn't drive it anymore. Keller said he fell in love with the brand in 1996 and even joined a sort of fan club called the Saturn Performance Club. While there used to be 40 people from around the country who'd show up to the annual get-togethers, attendance has since dwindled, and Keller, as well as Washington University business professor, blames a deceleration in ads over the last decade, which cost GM it's Saturn lovers, as well as American auto enthusiasts.

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April 2008 Sales Figures

While Saturn's overall sales were down 15.5% to 16,888 units last month, sales of the brand's Aura midsize sedan and Vue sport-utility saw healthy increases from a year-over-year perspective.