Iconic Saturn Brand Could Stay on the Road Beyond General Motors

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G. Chambers Williams III from the Nashville Tennessean and USA Today newspapers: Whether or not General Motors receives emergency federal loans, it may have to sacrifice its iconic Saturn brand, which got its start in the mid-1980s. GM's (GM) sales pitch to win billions in federal assistance includes the possible sale or shutdown of the once-promising Saturn brand. Many observers, including a longtime Saturn dealer who owns three Nashville-area outlets, said they think Saturn will survive as a brand, perhaps sold to a rival foreign manufacturer. He said he has "no idea" what manufacturer that might be, but analysts have suggested that among the suitors for Saturn might be a European company or perhaps a Chinese automaker looking for an easy entry to the U.S. market with an established dealer network.

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