Contrary to popular belief, I don't live here... although I wish I did.
This was the first Saturn demonstration prototype vehicle. It was completed for evaluation and shown to the media on September 15, 1984. General Motors Chairman and CEO at the time, Roger Smith, and GM's then-President and Chief Operating Officer, F. James McDonald, are pictured with the 1985 Saturn four-door sedan concept.
In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.
A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed.
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General Motors VP of global product development, Bob Lutz, recently told Automotive News in an interview at the Paris Motor Show that the company plans to offer a version of its next-generation Opel Corsa in the United States. The vehicle will be badged as a Saturn and lead GM's two-pronged approach to the growing small car segment.