Jill Lajdziak

Jill Lajdziak Wants to Know What You Want

Is your new Saturn missing something? Are you in the market for a new car and wish Saturn offered a something different that better suited your needs? What would you like to see from Saturn in the future? Saturn's general manager, Jill Lajdziak, wants to know what's on your mind.

Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Despite all of the negative rumors and predictions in the media, Saturn is upbeat about its future. While no all-new products are currently slated for the brand during the next two years, Saturn should still be well positioned for the future, as its lineup was just completely overhauled from top to bottom.

The Real Deal: Jill Lajdziak Addresses Rumors Surrounding the Next-Generation Aura Delay

If you've been following some of the drama surrounding Saturn over the past couple of weeks, it's very likely you have some questions about the status of the brand's next-generation Aura midsize sports sedan. Depending on your sources, the redesigned car has either been put on hold, shelved, or scrapped all together.

Lajdziak: Sale of Saturn "Not in the Cards"

You've undoubtedly heard the news or read the rumors: General Motors is in trouble. Gas prices are at an all-time high and the company's stock price is hovering around a 50-year low. The news has led to all sorts of speculation about what's in store for the company's future.

The Hybrids are Coming, the Hybrids are Coming!

General Motors Hybrid Vehicle Logo

If you're in the market for a new Saturn hybrid vehicle, you're in luck. The redesigned 2008 Vue Green Line and Aura Green Line hybrids, which have been MIA on showroom floors this model year, are finally about to start to arriving on retailer lots. A supplier issue that had been speculated as the root cause was apparently the reason for the delay.

Two-Way Communication is Key to Saturn's Growth Strategy

Continuously improving a company's products, marketing, and business strategies is a daunting task for any organization. It can be very difficult to understand market trends and changes in customer tastes.

AdAge Sheds More Light on GM's Marketing Realignment

An article in this week's issue of Advertising Age takes an in-depth look at the changes announced earlier this month by General Motors to strengthen its car brands. The "moves are designed to empower" the "four newly created brand czars" at the company with a "voice in incentives, vehicle development."

Jill Lajdziak's Role at Saturn Expands with GM Reorganization

Saturn General Manager Jill Lajdziak

General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels:

  • Saturn
  • Chevrolet
  • Cadillac, Hummer, Saab (Premium Channel)
  • Buick, Pontiac, GMC (BPG Channel)

Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.

Kelley Blue Book Interviews Jill Lajdziak

Jack Nerad, executive editorial director and market analyst at Kelley Blue Book's kbb.com website, talked to Saturn general manager Jill Lajdziak last week at the North American International Auto Show. The two chatted about the three vehicles Saturn unveiled at the show, as well as the brand's new, larger lineup.

Jill Lajdziak Blogs About Saturn at NAIAS '08

Over at GM's Fast Lane blog yesterday, Saturn general manager Jill Lajdziak wrote about the three vehicles Saturn introduced at the 2008 North American International Auto Show (NAIAS): the 2009 Vue Green Line 2 Mode Hybrid, the Vue Plug-In Hybrid, and the Flextreme concept.

Random Article from the SaturnFans.com Archives

$250 Million Grant Could Save Saturn, 13000 Jobs

A $250 million grant from the American Recovery and Reinvestment Act (ARRA), could easily resolve the late breaking issues that prompted the unexpected, last minute collapse of the proposed Penske Automotive Group (PAG) purchase of Saturn, according to Todd Ingersoll, Saturn's Retailer Council member.