Jill Lajdziak at 2006 Saturn Brand Advocate Meeting

Jill Lajdziak at 2006 Saturn Brand Advocate Meeting

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Iconic Saturn Brand Could Stay on the Road Beyond General Motors

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G. Chambers Williams III from the Nashville Tennessean and USA Today newspapers: Whether or not General Motors receives emergency federal loans, it may have to sacrifice its iconic Saturn brand, which got its start in the mid-1980s. GM's (GM) sales pitch to win billions in federal assistance includes the possible sale or shutdown of the once-promising Saturn brand.