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GM Takes a Page from Saturn with New Moneyback "Satisfaction Guaranteed" Promotion

General Motors announced today that it will offer a satisfaction guarantee to eligible buyers of new Chevrolet, Buick, GMC, and Cadillac vehicles. The new promotion mimics the moneyback guarantee policy that Saturn used when it first started selling cars back in 1990. A few years ago Saturn's owner protection plan evolved from a moneyback guarantee to a vehicle exchange program.