History
Saturn: A Car Relic and History Left Behind
Ken Newton from St. Joseph News-Press: General Motors, feeling the pinch of foreign imports, dangled the idea of opening a new plant to build a "revolutionary" car. Such a factory would employ 6,000 people while also creating 15,000 jobs in supporting businesses. Workers there would not only have the benefit of a paycheck, they would stand, shoulder-to-shoulder, at the vanguard of a new era of American industrial might. Perhaps to seem egalitarian, or more likely to create buzz and cajole some incentives, GM executives offered the pending plant to interested states, hoping they would compete for the car company's affections.
John McElroy: Why Saturn Failed
John McElroy from Autoline Detroit via AutoBlog: In the early 1980s General Motors launched a top-secret program to figure out how it could build a small car to successfully compete against the Japanese automakers. It was called the S-car program and the results of this study shocked top management at GM. It conclusively proved General Motors could not profitably build a small car in the United States that was priced against the Japanese — at least not under the current GM system. And that launched another study to figure out what it would take become competitive. GM concluded that it needed a clean-sheet approach to designing, engineering, manufacturing and retailing small cars in the American market. In other words, it needed a whole new car company.
Flashback Friday: When GM Gave Birth to Saturn
ABC News looked back on its evening news telecast from July 26, 1985 when GM announced construction of the Saturn plant in Spring Hill, Tennessee.
Last Saturn Ion Ever Built For Sale by Owner in the SaturnFans.com Classifieds
You may recall a couple of months ago GM had an auction, liquidating lots of classic cars. They even pulled the last built Saturn Ion out of the museum it was in to put it up for bidding. Well, this is that car. It was also featured in at least two articles on this website (here and here). This Saturn Ion is in fantastic shape, as it was stored in a museum. It now has 2,500 miles on it.
Flashback Friday: Saturn ICY Racing
Many years ago, Saturn Corporation participated in the Sports Car Club of America racing series. Dave Rosenblum, who ran the Inner City Youth (ICY) Racing Team, ran and managed the team that raced Saturn S-Series coupes, like the modified SC2 you see above. They not only raced, but they won – including the SCCA's World Challenge T2 Manufacturers' Cup.
Flashback Friday: Inside the Former Saturn Spring Hill Manufacturing and Assembly Complex
Flashback Friday: the Last 2009 Saturn Sky
Flashback Friday: Saturn "Visions"
The news last week about Saturn's current owner magazine going all-digital got me thinking about the first Saturn owner newsletter. The first one that I can remember at least. Long before there was "Saturn 360" or even "Saturn Signatures," there was a quarterly publication called "Visions" that Saturn put together for owners, team members, and their families.
Flashback Friday: Saturn’s "Romance with Cars" Television Ad
Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.




