Future

Plug-In Hybrid Vue Work "Progressing Through Early Program Development Stages"

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Saturn Plug-In Hybrid Vue

GM posted a rather promising update last week concerning the development of its upcoming Saturn Vue Plug-In Hybrid.  With all of the media attention surrounding the General's other plug-in electric hybrid car, the Chevrolet Volt, its easy to forget about Saturn's equally impressive electrified compact sport-utility. The aforementioned updates come courtesy of Larry Nitz, GM's Executive Director of Hybrid Powertrain Engineering.

Development of an All-New (and Unique!) Saturn Aura Underway

AutoWeek magazine reported via its website earlier this week that Saturn will indeed offer a new version of its critically acclaimed and increasingly popular Aura sedan. For awhile now, it has been widely believed that the next Aura would be a rebadged version of the GM Epsilon II-based Opel and Vauxhall Insignia, which was just unveiled at the London Motor Show.

Spied: Next-Gen Saturn Aura Testing Continues, Despite Unclear Future

Next-Generation Aura Spied in the U.S.

LeftlaneNews.com reports that Saturn is continuing to put its next-generation Aura through its paces, even though the company has said that it will be keeping the current Aura in its lineup for another three or four years due to budgetary issues. However, several sources – including Leftlane – have said the car's delay is not only the result of corporate-wide cost-cutting initiatives. Saturn reportedly wants to launch the car with an impressive batch of new fuel-efficient powerplants that are still a couple years away.

Saturn to Keep Its European Focus, GM Vehicle Lineups Will Likely Get Smaller

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Chevrolet and Cadillac have been getting a lot of press lately as GM's mass-market brands for mainstream and luxury vehicles, respectively. That's left folks with a lot of questions about the other brands situated in the middle of GM's portfolio. You might have even been asking yourself: is there a plan being executed here, or is a GM making things up as it goes along?

GM and Electric Utility Industry Launch Major Collaboration to Commercialize Plug-in Vehicles

Saturn Vue Green Line Plug-In Hybrid

General Motors announced today that it will collaborate with the nonprofit Electric Power Research Institute (EPRI) to accelerate the introduction of plug-in electric vehicles, like the Chevrolet Volt and Saturn Vue 2-Mode Plug-in Hybrid. The EPRI is made up of more than 30 of the top electric utilities in the United States and Canada.

Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Despite all of the negative rumors and predictions in the media, Saturn is upbeat about its future. While no all-new products are currently slated for the brand during the next two years, Saturn should still be well positioned for the future, as its lineup was just completely overhauled from top to bottom.

GM Plans to Bolster Liquidity by $15 Billion Through '09

General Motors today announced it is taking further steps to adapt its business to rapidly changing market conditions, marked by the weak U.S. economy, record high fuel prices, shifts in consumer vehicle preferences, and the lowest U.S. industry sales volumes in a decade.

The Real Deal: Jill Lajdziak Addresses Rumors Surrounding the Next-Generation Aura Delay

If you've been following some of the drama surrounding Saturn over the past couple of weeks, it's very likely you have some questions about the status of the brand's next-generation Aura midsize sports sedan. Depending on your sources, the redesigned car has either been put on hold, shelved, or scrapped all together.

Is this the Next-Generation Aura's Interior?

Is this the Next-Generation Aura's Interior?

Earlier this month, Vauxhall – GM's brand name for Opel cars in the UK – released some gorgeous photos showing the interior of its upcoming Insignia midsize sedan. A U.S.-built version of the Insignia is widely believed to be the replacement the Saturn Aura in 2010-11 timeframe.

Source: Production Chevy Volt Front-End to Feature Saturn Ion Styling Cues

The Detroit News reported this past weekend that the innovative Chevrolet Volt concept was put on display for one final time in Washington, DC last week. "The Chevy Volt is about to go into hiding," wrote the paper. "When General Motors debuted the concept version of the battery-powered Chevy at the 2007 auto show, its techno-sporty looks drew standing ovations. It was a design diva, accepting as many exterior accolades as its revolutionary powertrain."

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."