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Old 07-30-2012, 03:58 AM   #1
desertrat
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Default So if Saturn was founded January 7, 1985.....

.....what was Saturn doing till July 1990 when they drove the very first Saturn off the assembly line in Spring Hill, Tennessee??

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Old 07-30-2012, 06:37 AM   #2
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Default Re: So if Saturn was founded January 7, 1985.....

planning, building, training. choosing dealer network. only dealer groups with the best csi were eligable to own a saturn territory. designing and planning a car. building a plant in spring hill. saturn built a company that to this day has changed the way cars are sold and how people are treated.

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Old 07-30-2012, 08:45 AM   #3
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by onefunkar View Post
saturn built a company that to this day has changed the way cars are sold and how people are treated.
Have you bought a car recently? The treatment and experience hasn't changed much since 1990....

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Old 07-30-2012, 03:41 PM   #4
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Default Re: So if Saturn was founded January 7, 1985.....

true. it does depend what part if the country you live in and what dealer group you buy from. alot of rough dealers out there but gms goal was to have the saturn way go to other gm dealers/ did it work? mostly id say no.

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Old 07-30-2012, 09:12 PM   #5
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by txsaturn View Post
Have you bought a car recently? The treatment and experience hasn't changed much since 1990....
OK

how come Saturn was all about no pressure, no haggle? and boy, everyone else LOVES to do both of those things.

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Old 07-31-2012, 07:29 AM   #6
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Default Re: So if Saturn was founded January 7, 1985.....

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Originally Posted by adventureoflink View Post
how come Saturn was all about no pressure, no haggle? and boy, everyone else LOVES to do both of those things.
The no pressure, no haggle sales approach looks great on paper, but failed miserably as far as Saturn goes. Most car buyers are concerned about getting the best possible deal and have been programmed that paying "sticker" for anything is just unacceptable. It's been a long time, but when I looked at new Saturns their sticker prices were competitive against the competition, but you could get large discounts against MSRP elsewhere.

As much as a lot of people on this forum want to act like Saturn revolutionized something/anything, they just didn't have a substantial or lasting impact on the industry. They were a niche player at best.

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Old 07-31-2012, 10:15 AM   #7
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Default Re: So if Saturn was founded January 7, 1985.....

people waited in line to buy saturns at sticker price. at one time in 1994 we had no inventory and 328 sold cars coming for customers. even at the end when things had changed so many came to buy new saturns because of the way they had been treated over the years. it wasnt just the sticker price it was the whole program and it did work. you would have had to have been there at the time and went thru saturn training which many companies pretty much copied the training word for word.

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Old 07-31-2012, 10:48 AM   #8
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by onefunkar View Post
people waited in line to buy saturns at sticker price. at one time in 1994 we had no inventory and 328 sold cars coming for customers. even at the end when things had changed so many came to buy new saturns because of the way they had been treated over the years. it wasnt just the sticker price it was the whole program and it did work. you would have had to have been there at the time and went thru saturn training which many companies pretty much copied the training word for word.
Yet they never made a profit and were shut down.....

I'm not denying their early success. It created a lot of fanboys. However, it really didn't "change the game" in any meaningful way. None of the remaining brands or major dealer groups in this nation have adopted any of Saturn's actual sales tactics. Scion would be the closest, but it's hard to call them a big success, either.

I know all of us, at some point, were fans of the brand. However, let's not exaggerate how innovative or revolutionary the brand was.

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Old 08-01-2012, 07:39 PM   #9
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by txsaturn View Post
Yet they never made a profit and were shut down.....

I'm not denying their early success. It created a lot of fanboys. However, it really didn't "change the game" in any meaningful way. None of the remaining brands or major dealer groups in this nation have adopted any of Saturn's actual sales tactics. Scion would be the closest, but it's hard to call them a big success, either.

I know all of us, at some point, were fans of the brand. However, let's not exaggerate how innovative or revolutionary the brand was.
Fair enough, but two points to make.

1. I don't know if Scion is a major profit center for Toyota. I think the Lexus line does that all by itself. What Scion does is get people in the door to consider Toyotas and Lexuses (Lexii?) when it comes time for their next car.

2. GM gave Saturn a greater degree of autonomy in the early days than Toyota has ever given Scion. For Saturn, the reeling-in process by its parent company began around 1995 or so, about the time the S-Series was due for its refresh.

Scion was fortunate enough to have the backing of parent company Toyota from the outset. Toyota provided vehicles from the company's global portfolio to market here under the Scion nameplate, and Scions are sold through the Toyota dealer network. Not all that revolutionary, either, if you ask me. Scion is Saturn done with greater corporate support and less inter-divisional hostility.

Other than that, I am in agreement with the observations in your post.


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Old 08-09-2012, 10:48 AM   #10
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Default Re: So if Saturn was founded January 7, 1985.....

Well, it appears that GM IS trying to change the way dealers sell cars (ie. the Saturn way). Chevy is introducing no-haggle pricing and return guarantees on their cars. This was just recently announced. I guess" better late than never". Now, if they would just bring back polymer body panels----

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Old 08-09-2012, 11:45 AM   #11
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Default Re: So if Saturn was founded January 7, 1985.....

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Originally Posted by mike08vue View Post
Chevy is introducing no-haggle pricing and return guarantees on their cars.
These are temporary sales incentives/techniques. No haggle pricing is just to clear out 2012 inventory and only lasts until September 4. The return scheme is also effective only until September 4.

So really, this has nothing to do with Saturn. Rather tried and true sales schemes to make customers think they're getting the best deal.

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Old 08-09-2012, 04:21 PM   #12
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Default Re: So if Saturn was founded January 7, 1985.....

The 2 Saturns we have purchased were for my Wife. She loved the Saturn way of one price, no pressure. She said for a Woman it was a huge plus and feather in the cap of Saturn.
I was, and am still more skeptical of it. But these were her deals so whatever she was happy with was fine.

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Old 08-10-2012, 09:15 AM   #13
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Default Re: So if Saturn was founded January 7, 1985.....

thats why saturn had such loyal customers.

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Old 08-12-2012, 06:44 PM   #14
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by desertrat View Post
.....what was Saturn doing till July 1990 when they drove the very first Saturn off the assembly line in Spring Hill, Tennessee??
As mentioned in another post- they were hiring people and training people, etc.

You do realize that Tennessee was one of approx. Eleven states that was vying for the building of the Saturn plant, right? There was Millions of dollars that was tied up in the building/decision/incentives of where to place the plant, with Tennessee being the front runner.

Building the first NEW carline that GM had in close to 80 years at the time was no small feat. I think one of the biggest things that took the longest was the specialized UAW contracts, etc. with GM to make everything work. Then when you figure in the placement of the original dealerships (438?) that were built from the ground up....

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Old 09-18-2012, 09:22 PM   #15
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by txsaturn View Post
Yet they never made a profit and were shut down.....

I'm not denying their early success. It created a lot of fanboys. However, it really didn't "change the game" in any meaningful way. None of the remaining brands or major dealer groups in this nation have adopted any of Saturn's actual sales tactics. Scion would be the closest, but it's hard to call them a big success, either.

I know all of us, at some point, were fans of the brand. However, let's not exaggerate how innovative or revolutionary the brand was.
Oh really... Guess that "Chevy, love it or we'll take it back" ( I just threw up a little in my mouth) was all Chevy's idea..

As well as "Chevy, once price for everyone. Everyone pays the same guaranteed low price" They just introduced is GREAT! ( Really am vomiting now )


Both are Circa SATURN 1991.

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Old 09-18-2012, 09:49 PM   #16
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by wolfman View Post
Oh really... Guess that "Chevy, love it or we'll take it back" ( I just threw up a little in my mouth) was all Chevy's idea..

As well as "Chevy, once price for everyone. Everyone pays the same guaranteed low price" They just introduced is GREAT! ( Really am vomiting now )


Both are Circa SATURN 1991.
+1 on that--see post #10 above.

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Old 09-19-2012, 10:10 AM   #17
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Default Re: So if Saturn was founded January 7, 1985.....

Quote:
Originally Posted by wolfman View Post
Oh really... Guess that "Chevy, love it or we'll take it back" ( I just threw up a little in my mouth) was all Chevy's idea..

As well as "Chevy, once price for everyone. Everyone pays the same guaranteed low price" They just introduced is GREAT! ( Really am vomiting now )


Both are Circa SATURN 1991.
About a month late to the party. Further, read my later post:

Quote:
Originally Posted by txsaturn View Post
These are temporary sales incentives/techniques. No haggle pricing is just to clear out 2012 inventory and only lasts until September 4. The return scheme is also effective only until September 4.

So really, this has nothing to do with Saturn. Rather tried and true sales schemes to make customers think they're getting the best deal.
Not to mention several others from last month in this forum discussing this very thing. Thanks, though!

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Old 09-19-2012, 10:11 AM   #18
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Default Re: So if Saturn was founded January 7, 1985.....

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Originally Posted by mike08vue View Post
+1 on that--see post #10 above.
Again, it's a model year end closeout scheme, not a shift in the way Chevy sells car. I know it's hard to understand, but still.....

The point came up as a part of the discussion that Saturn somehow changed the way cars were sold. Fact of the matter is that Saturn did diddly squat to change how cars were sold. The strongest evidence to the contrary is a month long sales scheme to clear out prior MY inventory.

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Old 09-19-2012, 11:32 AM   #19
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Default Re: So if Saturn was founded January 7, 1985.....

One thing I don't see posted here is that Saturn helped to change the customers' experience when getting their cars SERVICED. I'd venture to say it was more influential than the sales experience, and in domestic dealers (at least ones around here) the effect has been lasting. Customers, especially women and younger males, are treated much better than they had been traditionally.

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Old 10-22-2012, 04:05 AM   #20
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Default Re: So if Saturn was founded January 7, 1985.....

To the naysayers here, I share this article as being one of the best about the Saturn story I've seen:

http://www.forbes.com/2010/03/08/sat...g-failure.html

Saturn really was a game-changer... unfortunately, GM didn't really want to change its game (though others have pointed out that there is some legacy left by the Saturn way of doing things).

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