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Old 10-24-2009, 05:49 AM   #1
pmj
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Default letter from Sutliff Saturn

From their website, any typos are my own. Image of original attached.

Quote:
GM Dealer of the Year 2007
Sutliff Saturn Inc.
Sutliff Chevrolet Co.

Dear Saturn Owner,

Perhaps you were as disappointed as we were when the news appeared that new Saturn Products were terminated.

Some of us think it was an error of judgement, some might say it was the result of errors in judgement. It is true that over the years, the Saturn product zigged when it might better have zagged.

Sutliff was involved with the development of Saturn. Business practices of Sutliff Chevrolet were, to a certain extent, models for Saturn business practices. When the time came, we were the first signed Saturn Retailer. Our five stores in Central Pennsylvania were arguably the most successful anywhere in terms of market share. Our stores ranked in the top five Saturn retailers in volume. Often when stores were ranked by percentage of objective, Sutliff Saturn stores were 1, 2, 3, 4, 5. Our new sales since opening in 1991 will reach 48,000 by this year end.

In 2008, General Motors recognized the best 1% or so of their 2007 dealers at the most recent Dealer of the Year presentation in New York City. Both Sutliff Saturn Inc. and Sutliff Chevrolet Co. were among the honorees.

Nationally, however, Saturn was not able to maintain competitive volume after the Ion was cancelled.

Sutliff Saturn will remain open in the Harrisburg area no longer than October 2010. Lancaster, York, and State College will cease operations as Saturn stores before the end of this year. Saturn technical service and parts availability will continue well beyond that time in our other GM stores in Harrisburg and State College as well as other GM stores possibly nearer to you.

Sutliff Auto Group expects to be operating GM stores in Harrisburg's East and West Shores and State College this fall, all of which will welcome Saturn owners with experienced Saturn service advisors and technicians. Our new automobile portfolio will include Chevrolet, Buick, GMC, and Cadillac as well as other brands.

Greg Sutliff
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File Type: jpg sutliff_letter.jpg (84.9 KB, 7 views)

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