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Old 09-10-2009, 10:10 PM   #1
Charlie
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Default GM Takes a Page from Saturn with New Moneyback "Satisfaction Guaranteed" Promotion

A new story entry has been added:

GM Takes a Page from Saturn with New Moneyback "Satisfaction Guaranteed" Promotion

Quote:
General Motors announced today that it will offer a satisfaction guarantee to eligible buyers of new Chevrolet, Buick, GMC, and Cadillac vehicles. The new promotion mimics the moneyback guarantee policy that Saturn used when it first started selling cars back in 1990. A few years ago Saturn's owner protection plan evolved from a moneyback guarantee to a vehicle exchange program.

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Old 09-11-2009, 10:20 AM   #2
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Default Re: GM Takes a Page from Saturn with New Moneyback "Satisfaction Guaranteed" Promotio

What a good idea! My only complaint would be that the offer is limited in time and scope. (How reflective of the GM management is that??)

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Old 09-11-2009, 11:02 AM   #3
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Default Re: GM Takes a Page from Saturn with New Moneyback "Satisfaction Guaranteed" Promotio

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Originally Posted by Charlie View Post
It's an Awesome Idea. Kudos GM. Shows what high quality Products there turning out these days. Much unlike the 1980's stuff.

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Old 09-11-2009, 01:20 PM   #4
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Default Re: GM Takes a Page from Saturn with New Moneyback "Satisfaction Guaranteed" Promotio

The GM protfolio might be the best that they have ever had, but you still deal with the haggling old school dealership experience. No one wants to do that.

GM will copy the Saturn way of doing business as much as they can without alienating the dealers. They tried with Oldsmobile a few years back to have the dealers do the one price way of business. That lasted a short while till one dealer decided to cut the price of the vehicle and sell below MSRP.

GM cannot change their way of business overnight. A coat of fresh paint will not cover all the flaws.

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