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#1 | |
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[drupal=3316]Lack of a Profitable Small Car Hurt Saturn in Canada[/drupal] Quote:
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2008 Saturn Outlook XR 2005 VUE Red Line 2002 L300 (sold) |
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#2 |
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2007 ION Red Line
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"Lack of a Profitable Small Car Hurt Saturn in Canada"
First a small car that people want is needed, not evan SATURN can profit on the sales of less then 12,000 small cars a year ie 2008 Astra. No more advertizing was done for the ION when it came out, and SATURN managed to sell 100,000 units a year. The ASTRA is a nice car that was unwanted by SATURN buyers. It will be no better in the US if Penske does not bring in a car people want. Roger you had best get a small car in the US Saturn stores real soon or you'll be gone before you get started. |
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#3 |
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If Saturn would have replaced the ION with a re-badged Cobalt they would have had a profitable car.
This would have been an opportunity to tone down the ION's unique styling and gained a more conventional interior and dash design.
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2006 Black VUE Red Line - Now running iOS 11 |
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#4 |
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Well what ever GM did to SATURN is all in the past. Nothing we say or do can change that. Roger needs to fix it and fix it fast, and I do not see the under powered as is SM3 as the answer.
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#5 | |
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A Saturn owner since 10/91. '92 SC, '91 SL2, 95 SW1, '06 ION3 other car- '02 Expedition 5.4L |
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#6 |
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Why not continue the ION ..... if ION sales dropped 50% that would still be 50,000 units a year.
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#7 |
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Because it's not as competitive of a car any more... and on some aspects, it never was (interior materials quality, interior fit and finish, design that turned customers away)... etc.
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2012 Mercedes Benz C250 Sport Sedan 2008 smart fortwo Passion Coupe 8/28/2008 - 3/12/2012 2002 VUE FWD4m - Gone but not forgotten. 5/14/2002 - 10/31/2011 |
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#8 |
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and the ASTRA was the answer to the ION.
I'm not saying to bring the ION back, but what ever you think is great with me. |
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#9 | |
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The whole damn thing is a sad situation, but they got what they deserved for listening to bean counters and not what their customers wanted. They had one of the most loyal customer bases in the auto industry, and pissed all over them repeatedly.
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2012 Mercedes Benz C250 Sport Sedan 2008 smart fortwo Passion Coupe 8/28/2008 - 3/12/2012 2002 VUE FWD4m - Gone but not forgotten. 5/14/2002 - 10/31/2011 |
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#10 |
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"The Astra was doomed before it hit US shores"
Thats been said over and over by long time SATURN buyers. My dealership still treats me like a million bucks and I return, but did not return to buy an ASTRA. Last edited by RoadIon; 09-13-2009 at 02:58 PM. |
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