Flashback Friday: Saturn's "Romance with Cars" Television Ad

[Charlie]

A new story entry has been added:

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

[Citation84]

And that is how Saturn developed it's loyal following. That ad hits on all levels because it's so true.

The difference between riding in the SL1 that my brother had [and which led me to buy one of my own] and the ION I bought: The SL1 evoked instant affection. My ION has slowly grown on me over the years. Not in the same way, but I love a lot of it's qualities.

Study this, Lutz. It's what "branding" is about. It's also a reminder of what GM threw away.