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Old 08-14-2009, 05:52 AM   #1
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Default Flashback Friday: Saturn's "Romance with Cars" Television Ad

A new story entry has been added:

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

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Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

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Old 08-16-2009, 08:21 AM   #2
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Default Re: Flashback Friday: Saturn's "Romance with Cars" Television Ad

And that is how Saturn developed it's loyal following. That ad hits on all levels because it's so true.

The difference between riding in the SL1 that my brother had [and which led me to buy one of my own] and the ION I bought: The SL1 evoked instant affection. My ION has slowly grown on me over the years. Not in the same way, but I love a lot of it's qualities.

Study this, Lutz. It's what "branding" is about. It's also a reminder of what GM threw away.

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