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Old 07-14-2009, 12:03 AM   #1
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Default Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

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Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

Quote:
Steve McKee from Business Week: The moment Roger Penske announced his planned acquisition of the Saturn brand from GM, Saturn dealerships around the country initiated a spontaneous and organic co-branding campaign, erecting banners and billboards to celebrate the alliance.

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Old 07-22-2009, 09:49 AM   #2
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Default Re: Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

One of the comments from the full article hits it directly on the head:

"Buying a Penske Saturn is much more attractive to me than buying an Obama Chevrolet."

I couldn't agree more. Except, of course, if that "Penske Saturn" is really a Chinese or Korean-built rebadge job. We're entering the "Honeymoon" phase with Penske+Saturn. Once GM pulls the rug out from under Saturn and stops building the current vehicles, Penske will have to scrounge up new product. 2 years is UNHEARD of fast to develop new product. It WILL be a rebadge, at least for the first few years. This, my friends, makes me quite sad.

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Old 07-22-2009, 12:40 PM   #3
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Default Re: Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

Any mention of Canadian stores? It is difficult to find any news anywhere.

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Old 07-22-2009, 02:05 PM   #4
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Default Re: Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

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Originally Posted by Dante View Post
One of the comments from the full article hits it directly on the head:

"Buying a Penske Saturn is much more attractive to me than buying an Obama Chevrolet."

I couldn't agree more. Except, of course, if that "Penske Saturn" is really a Chinese or Korean-built rebadge job. We're entering the "Honeymoon" phase with Penske+Saturn. Once GM pulls the rug out from under Saturn and stops building the current vehicles, Penske will have to scrounge up new product. 2 years is UNHEARD of fast to develop new product. It WILL be a rebadge, at least for the first few years. This, my friends, makes me quite sad.
i would say for now he should keep the current cars for now and just user better quaity for control , he should dump the Astra and bring the back the ION

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