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Old 06-28-2009, 09:46 PM   #1
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Default Wall Street Journal: At Saturn, a Split Over Invoking the Penske Name

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[drupal=3168]Wall Street Journal: At Saturn, a Split Over Invoking the Penske Name[/drupal]

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John Stoll from the Wall Street Journal: To spark interest and remind consumers that Saturn is still alive, its dealers have kicked off a new marketing campaign built around the slogan, "Wonder where the car business is headed? It's here." The slogan will be used on banners across Saturn storefronts and in a spate of email blasts, Facebook blogs and direct communications with buyers.

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Old 06-29-2009, 12:41 PM   #2
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Default Re: Wall Street Journal: At Saturn, a Split Over Invoking the Penske Name

Wordy..

How about, "A truly different kind of car company!" In nice bold Penske like colors!

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Old 06-29-2009, 09:52 PM   #3
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Default Re: Wall Street Journal: At Saturn, a Split Over Invoking the Penske Name

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Originally Posted by rossao1 View Post
Wordy..

How about, "A truly different kind of car company!" In nice bold Penske like colors!
Agreed. And if I was the dealer, and GM was all "please don't hype the Penske thing yet", I'd say back "bite me".

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Old 07-01-2009, 09:45 AM   #4
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Default Re: Wall Street Journal: At Saturn, a Split Over Invoking the Penske Name

+1. Just pay attention to your own damn BK, GM. You never knew what to do with Saturn when you owned it, now back off and let someone else rebuild it.Not your problem any longer.

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