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Old 06-17-2009, 07:21 PM   #1
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Default Will Saturn-Penske Become the New Template for Auto Retailing?

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Will Saturn-Penske Become the New Template for Auto Retailing?

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From DealersEdge: In most retailing industries, the people who are closest to the customers, the retailers, tell their various manufacturers what customers want and the manufacturers provide it. Not so in auto retailing, where the manufacturers decide what to produce and then expect the retailers to sell it. That model is about to change with the news that Penske Automotive Group has agreed to take over the Saturn brand from General Motors.

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Old 06-17-2009, 09:36 PM   #2
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Default Re: Will Saturn-Penske Become the New Template for Auto Retailing?

If you recall, AutoNation was supposed to change car sales as well. They bought up tons of family owned and dealer groups around the country with stock options and borrowed cash. Their plan never quite panned out.

Hopefully Penske will have better luck.

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Old 06-18-2009, 01:17 PM   #3
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Default Re: Will Saturn-Penske Become the New Template for Auto Retailing?

We haven't even seen the "template" or whether it will work in the US. It's a work in progress.

At this point they're just making it up as they go along... It's a clean sheet of paper. I just hope they remember the past and don't duplicate errors of their predecessors.

It's a known fact what works from Saturn's past they should build on it. Make it better and more appealing.

T Boone Pickens is now going to build an environmentally friendly US manufactured car in Monroe Louisiana in the Delphi plant that was shut down in 2007. This is very good news.

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