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Old 06-15-2009, 01:52 PM   #1
wifeofcore
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Default Could Magnas Unique Business Model Lure Penske into Bringing the Astra Back to Lif

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Could Magna’s Unique Business Model Lure Penske into Bringing the Astra Back to Life?

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Magna and its partner Russian bank Sberbank Rossii will own the majority of Opel once the deal is complete in the next few months. Despite having a concrete deal in place, Magna executives have already released information on a business strategy they hope to pursue. It is unique to the auto industry and could give Penske the opportunity to continue producing an Astra-like vehicle for Saturn.

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Old 06-15-2009, 03:06 PM   #2
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Attention Re: Could Magna

I certainly hope this is true and Penske takes advantage of it. I'd much rather see a future Saturn midsize built on the Epsilon II platform than some Chinese, Malaysian or Indian one.

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Old 06-15-2009, 03:44 PM   #3
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Default Re: Could Magna

Nice thought.

But way too complicated for Penske. Saturn has no manufacturing facilities. So then they have to go out and lease a factory? Costs start to go up - and then the end product is too expensive.

Much easier to just rebadge a car not here yet. And even with that, someone has to pay to 'federalize' the proposed car.

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Old 06-15-2009, 05:46 PM   #4
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Default Re: Could Magna

"I BELIEVE...I BELIEVE"....that at least Canada will see the Astra live on.

It's it great that we all can say whatever we want....and we have NO idea what we are saying or what is going to happen...at least in Canada. I think we will see the possible end of Saturn...but...the birth of Opel. I don't care, as long as I have someone to do my warranty work.

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Old 06-15-2009, 10:56 PM   #5
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Default Re: Could Magna

Buick is getting the astra. GM isn't going to let penske sell the same car to compete against them

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Old 06-16-2009, 06:47 AM   #6
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Default Re: Could Magna

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Buick is getting the astra. GM isn't going to let penske sell the same car to compete against them
What about Pontiac Vibe and Toyota Matrix? Or Saab 9-2X and Subaru WRX?

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Old 06-16-2009, 07:10 PM   #7
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Default Re: Could Magna

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Originally Posted by stevedj_98 View Post
What about Pontiac Vibe and Toyota Matrix? Or Saab 9-2X and Subaru WRX?
AFAIK, Buick will be getting the Pontota Vibrix. Saab's future is less certain at this point.

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Old 06-16-2009, 07:44 PM   #8
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Default Re: Could Magna

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Originally Posted by stevedj_98 View Post
What about Pontiac Vibe and Toyota Matrix? Or Saab 9-2X and Subaru WRX?
Neither of them look exactly a like elither. Unless penske changes up the saturn version so that it is not a direct rebade I don't see it happening, But who knows

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Old 06-16-2009, 08:57 PM   #9
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Default Re: Could Magna

HOLD THE BUS.....Penske only bought Saturn in the U.S....."RIGHT"????
So couldn't Magna take over Saturn in Canada, selling whatever STUFF Penske decides to sell, as well as some Opel cars????

Maybe I haven't been listening, but if Saturn dealers decide not to go with Penske...THAT'S IT???

Could...."OH...let's say"....a KIA dealer buy into Penskes Saturn and sell Saturns and KIA???

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Old 06-16-2009, 11:30 PM   #10
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Default Re: Could Magnas Unique Business Model Lure Penske into Bringing the Astra Back to Li

Unless Penske gets more engine choices, and possibly more body styles the Astra will fail again in the US. The mid size Insignia would be a good choice to compete against the Malibu in the US market.

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Old 06-16-2009, 11:45 PM   #11
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Default Re: Could Magnas Unique Business Model Lure Penske into Bringing the Astra Back to Li

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Unless Penske gets more engine choices, and possibly more body styles the Astra will fail again in the US. The mid size Insignia would be a good choice to compete against the Malibu in the US market.
The Insignia is supposed to be released here as the Buick Regal

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Old 06-17-2009, 07:39 AM   #12
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Default Re: Could Magnas Unique Business Model Lure Penske into Bringing the Astra Back to Li

I was down in San Fransico a month ago and seemed like every other SUV was an Outlook....and lots of Vues.....maybe 2 Astras. Here in Manitoba you see a few Outlooks...lots of Vues....and more and more Astras. I guess it depends on where you live. Maybe we should not sell Outlooks here as they don't seem as popular as the Astra......BUT, NO....lets stop selling the Astra. It just doesn't seem rignt.

I agree that if you gave the public the choices that Astra has....it would become a top selling car.....that's what GM is afraid of. I am pretty sure GM makes it decisions by using a dart board....ha ha

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Old 06-17-2009, 02:14 PM   #13
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Default Re: Could Magnas Unique Business Model Lure Penske into Bringing the Astra Back to Li

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I am pretty sure GM makes it decisions by using a dart board....ha ha

I'm pretty sure none of the top Honchos at GM could hit a dart board.

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Old 06-17-2009, 09:46 PM   #14
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Default Re: Could Magnas Unique Business Model Lure Penske into Bringing the Astra Back to Li

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I am pretty sure GM makes it decisions by using a dart board....ha ha
I was thinking they used a Magic 8 Ball...but you could be correct about the dart board.

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Old 06-17-2009, 11:46 PM   #15
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Default Re: Could Magnas Unique Business Model Lure Penske into Bringing the Astra Back to Li

Highly unlikely. Part of the Opel deal was that Magna could not sell any of the models stateside (or in China) hinting at GM's intentions for selling the Insignia and Astra Saloon as Buicks.

Magna could just sell them as Opels in Canada..

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