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Old 06-05-2009, 11:57 AM   #1
zallen777
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Default ALittle Bit More In Depth Article On The Penske?Saturn Sale

http://money.cnn.com/2009/06/05/news...ion=2009060509

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Old 06-05-2009, 12:40 PM   #2
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

No more Astras. I guess Renault/Samsung will provide the compact cars for Saturn instead of GM/Magna.

I wonder how much money Penske has for Saturn to burn through until the Renault cars receive DOT certification and arrive in showrooms? I can't see Saturn dealers surviving on selling Aura, Vue & Outlook alone for a few years?

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Old 06-05-2009, 12:57 PM   #3
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

And how successful with Saturn/Penske be selling the same vehicles that have siblings in GM? Will Penske have the marketing/advertising/incentive money to compete?

And now they will be shopping for a new ad agency (I hope!)

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Old 06-05-2009, 01:01 PM   #4
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

I think Chuck has got the correct question. I only hope Penske gets a small car with a great price point in the lineup ASAP. An Ion equivalent in size and price.

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Old 06-05-2009, 01:43 PM   #5
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

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I think Chuck has got the correct question. I only hope Penske gets a small car with a great price point in the lineup ASAP. An Ion equivalent in size and price.
I agree and Ironically through Penskes advertising this might be the FIRST time America really hears about the Saturn Aura! LOL
Its a travesty how GM starved The advertising budget for getting the word out on these cooler than average vehicles.

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Old 06-05-2009, 01:45 PM   #6
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

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Originally Posted by zallen777 View Post
I agree and Ironically through Penskes advertising this might be the FIRST time America really hears about the Saturn Aura! LOL
Its a travesty how GM starved The advertising budget for getting the word out on these cooler than average vehicles.
I still meet people that comment "What a nice car, who makes it? I never heard of an Aura "

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Old 06-05-2009, 01:55 PM   #7
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

Quote:
Originally Posted by zallen777 View Post
I still meet people that comment "What a nice car, who makes it? I never heard of an Aura "
Try driving an Astra. I've seen a total of 5 in my ~6 months of ownership. The response is always the same... 'That's a Saturn? Really?'.

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Old 06-05-2009, 01:58 PM   #8
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

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Originally Posted by eelfliw View Post
I can't see Saturn dealers surviving on selling Aura, Vue & Outlook alone for a few years?
Why not?
They sure aren't selling any Astras,now...

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Old 06-05-2009, 06:49 PM   #9
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

Quote:
Originally Posted by ChuckTheGreat View Post
And how successful with Saturn/Penske be selling the same vehicles that have siblings in GM? Will Penske have the marketing/advertising/incentive money to compete?

And now they will be shopping for a new ad agency (I hope!)
IMO Penske will not be any better selling the current Saturn lineup than GM was. New owners of a company believe they can do a better job and they end up failing. It happens all the time.

If Saturn is to survive major changes in the management, the vehicles, and their marketing.

Most Saturn owners do not want Opel's, or Chinese cars. They want unique quality American built cars backed by a dealership that treats the customer second to none. How the current Saturn management forgot this is baffling.

I was told over 17 years ago that Saturn wanted their customers for life. That won't happen if Saturn continues to head in the wrong direction.

Saturn needs to go back to being a different kind of car company.

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Old 06-05-2009, 07:05 PM   #10
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

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Originally Posted by unkle bik View Post
Why not?
They sure aren't selling any Astras,now...
They sold one to me - I think I have seen 3 or 4 on the road... demand seemed higher at the dealership.

Dropping the small cars seems like a mistake. I have never been a fan of the large side of the Saturn line.

I really enjoy my Astra, almost as much as I enjoyed each of my previous SC2s, (and had not ruled out a Sky in a few years). Now that is going to be harder to justify.

Four different Staturns have been in my garage - when the time comes - with there be enough Saturn ... left?

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Old 06-05-2009, 11:09 PM   #11
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

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Originally Posted by eelfliw View Post
I can't see Saturn dealers surviving on selling Aura, Vue & Outlook alone for a few years?
That is what they have been depending on for the past two years becuase the Astra and Sky were not large sellers

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Old 06-08-2009, 10:32 AM   #12
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Default Re: ALittle Bit More In Depth Article On The Penske?Saturn Sale

Quote:
Originally Posted by unkle bik View Post
Why not?
They sure aren't selling any Astras,now...
Quote:
Originally Posted by s-seriesguy View Post
That is what they have been depending on for the past two years becuase the Astra and Sky were not large sellers
Problem is, current sales volume isn't enough to keep dealerships open since a number have closed down in the last few months. I think some dealerships may have more cash saved up to weather the storm than some dealerships and are burning that cash now. But if this slow sales trend continues, I don't know how many can survive by the time Penske has a new model out?

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