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Old 06-05-2009, 09:26 AM   #1
wifeofcore
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Default It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

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It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

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Sharon Terlep and John Stoll from the Dow Jones Newswires: Each of General Motors' 350 US Saturn dealerships will receive offers to continue selling the vehicles under a tentative deal announced Friday to sell the brand to mega dealer Roger Penske. Penske, who runs the Penske Automotive Group chain of dealers, will take over the brands, trademarks, service and parts operations and distribution operations related to the Saturn. "We will have a completely independent company, and it will be lean," Penske said in a conference call with reporters Friday.

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Old 06-05-2009, 09:48 AM   #2
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

So....does this mean that Penske owns Saturn in Canada as well? I presume this new Saturn will also cover my extended warranty on my Astra? I didn't see anything about GM suppling the Astra...only Vue, Aura and Outlook, I guess Penske will be buying Astras from Magna....I hope.

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Old 06-05-2009, 09:53 AM   #3
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Great news. Roger Penske is a smart and well organized businessman.

...
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Old 06-05-2009, 10:17 AM   #4
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Wow. Welcome to the family, Mr. Penske. Not to sound like a schmuck, but we weren't born yesterday and won't just blindly accept what is handed to us. Do us proud.

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Old 06-05-2009, 11:33 AM   #5
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Great news!

Saturn will be under the ownership of someone who understands the automotive business and has consistently demonstrated pursuit of excellence in all of his endeavors.

He has historically selected the very best in executive leadership and "kept the bar" at high levels.

Saturn fans should be very pleased. The brand is not being sold to a hedge fund, or a bottom feeder such as Carl Ichan.

I may or may not purchase another Saturn, but when I drive by our local dealership I think todays news will just make the sun shine a little brighter on the lot.

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Old 06-05-2009, 11:36 AM   #6
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

This is welcome news indeed.

Penske has both the business acumen and funding to ensure that Saturn remains a viable brand for years to come.

Given the possible other alternatives out there (Ta-Ta Motors, etc.) that the brand could have been sold to this is a major relief.

Mr. Penske, I thank you personally for salvaging the Saturn brand and implore you to do things that the previous owner, GM, failed to due which could have made the brand even stronger.

1. Advertise heavily (and not with cheesy commercials that tell us nothing about the actual car like GM did...MAKE people want to buy a Saturn and tell them why they're better off doing so).

2. Hold many, MANY focus groups with actual Saturn owners to see what they want out of their next Saturn and how best to keep the customer happy (is the return to polymer a possibility, Mr. Penske, since I'm sure you smart enough to know this is why many buyers....like myself...purchased a Saturn in the first place).

3. Ensure that the Saturn buying experience (and service work) is kept customer friendly as it has been in the past.

4. Build cars that are sleek but yet AFFORDABLE at the same time. Let's not have a repeat of the Astra experience.

Congrats on your purchase, Mr. Penske.

How you run this company will determine whether I buy a Saturn again.

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Old 06-05-2009, 11:43 AM   #7
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Welcome aboard Mr Penske - lets hope my early design never comes a reality:



Lets also hope that Saturn is more successful than your current crop of NASCAR entrants.

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Old 06-05-2009, 11:57 AM   #8
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Quote:
Originally Posted by piney View Post
Welcome aboard Mr Penske - lets hope my early design never comes a reality:

AMEN! No rebadges please!

...
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Old 06-05-2009, 11:58 AM   #9
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

CNN's article says Saturn of Canada is not a part of the deal. I'm assuming the 51 dealerships up there will be closing soon.

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Old 06-05-2009, 12:32 PM   #10
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

I wonder if the deal is only for the dealerships or does it include Saturn's marketing dept?

The marketing dept will determine what products to acquire, how to sell it and how to supply to the dealerships.

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Old 06-05-2009, 12:33 PM   #11
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Quote:
Originally Posted by piney View Post
Welcome aboard Mr Penske - lets hope my early design never comes a reality:



Lets also hope that Saturn is more successful than your current crop of NASCAR entrants.
Piney- IMO your concept would be a winner for Saturn... The Soul is a great car for college students, and young adults. The size, utility, and price is right...

What would make it perfect is to give it a polymer body and build it at Spring Hill... Penske needs to buy Spring Hill and Wilmington plants.

...
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Old 06-05-2009, 12:34 PM   #12
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Hmmmm....does Penske get the Ion tooling? They could update the polymer skin, put a "normal" instrument panel in it (although I love my Cyclops!) to attract the "I would have bought an Ion were it not for the location of the gauges" crowd, stretch it an inch to add rear legroom, upgrade the interior quality, put on the 5-bolt/4-wheel disc Cobalt SS (not the t/c or s/c model) suspension and put in the XFE drivetrain in 2.0L form for an American-made, highly fuel effiecient yet fun to drive compact car that doesn't cost a fortune to buy or own. Heck, they could skin it in steel and I'd buy that car...although I wouldn't mind polymer.

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Old 06-05-2009, 12:35 PM   #13
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Not quite clear as far as the Canadian dealership network is concerned (articles in French): http://monvolant.cyberpresse.ca/doss...dra-saturn.php
http://www.radio-canada.ca/nouvelles...n-penske.shtml

A more general worry, Penske is buying the parts inventory. Are they also buying our (extended) warranties ? So far, GM Canada isn't bankrupt and still owns our warranties...

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Old 06-05-2009, 12:37 PM   #14
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Quote:
Originally Posted by cavalier View Post
This is welcome news indeed.

Penske has both the business acumen and funding to ensure that Saturn remains a viable brand for years to come.

Given the possible other alternatives out there (Ta-Ta Motors, etc.) that the brand could have been sold to this is a major relief.

Mr. Penske, I thank you personally for salvaging the Saturn brand and implore you to do things that the previous owner, GM, failed to due which could have made the brand even stronger.

1. Advertise heavily (and not with cheesy commercials that tell us nothing about the actual car like GM did...MAKE people want to buy a Saturn and tell them why they're better off doing so).

2. Hold many, MANY focus groups with actual Saturn owners to see what they want out of their next Saturn and how best to keep the customer happy (is the return to polymer a possibility, Mr. Penske, since I'm sure you smart enough to know this is why many buyers....like myself...purchased a Saturn in the first place).

3. Ensure that the Saturn buying experience (and service work) is kept customer friendly as it has been in the past.

4. Build cars that are sleek but yet AFFORDABLE at the same time. Let's not have a repeat of the Astra experience.

Congrats on your purchase, Mr. Penske.

How you run this company will determine whether I buy a Saturn again.
Regarding the bolded... The Astra is the lowest priced Saturn vehicle available. In fact, there's not even a close 2nd... LINK

...
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Old 06-05-2009, 12:37 PM   #15
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

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Originally Posted by saturn_69 View Post
Hmmmm....does Penske get the Ion tooling?
I'm guessing not. The Ion was listed in an article on DetNews.com, right next to the Penske announcement:

http://www.detnews.com/article/20090...otive+failures

...
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Old 06-05-2009, 02:21 PM   #16
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Quote:
Originally Posted by cavalier View Post
This is welcome news indeed.

Penske has both the business acumen and funding to ensure that Saturn remains a viable brand for years to come.

Given the possible other alternatives out there (Ta-Ta Motors, etc.) that the brand could have been sold to this is a major relief.

Mr. Penske, I thank you personally for salvaging the Saturn brand and implore you to do things that the previous owner, GM, failed to due which could have made the brand even stronger.

1. Advertise heavily (and not with cheesy commercials that tell us nothing about the actual car like GM did...MAKE people want to buy a Saturn and tell them why they're better off doing so).

2. Hold many, MANY focus groups with actual Saturn owners to see what they want out of their next Saturn and how best to keep the customer happy (is the return to polymer a possibility, Mr. Penske, since I'm sure you smart enough to know this is why many buyers....like myself...purchased a Saturn in the first place).

3. Ensure that the Saturn buying experience (and service work) is kept customer friendly as it has been in the past.

4. Build cars that are sleek but yet AFFORDABLE at the same time. Let's not have a repeat of the Astra experience.

Congrats on your purchase, Mr. Penske.

How you run this company will determine whether I buy a Saturn again.
Um, did you ever price an DOHC S-series? A loaded SC2, which still doesn't have the safety features of the Astra, cost just as much as an Astra 3-door XR. Seriously. My s/o had an '99 SC2 auto/sunroof/power everything/ABS and it cost $19,295, even more in 2002 when they stopped making them. That's more than an Astra XR 3-door (which starts at $18,995 and comes with Stabilitrak, a feature the S-series never even heard of, and more safety features standard then you could get on an S-series as options). The Astra is plenty affordable. Time to take off the rose-colored glasses in regards to the alleged inexpense of the S-series. Sure, they had a hair shirt model that started at around $10K ($9,995 in '02 - special SL1 model only), but not many people did without A/C or at least some creature comforts.

...
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Old 06-05-2009, 02:25 PM   #17
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

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Originally Posted by PaulGraz View Post
I'm guessing not. The Ion was listed in an article on DetNews.com, right next to the Penske announcement:

http://www.detnews.com/article/20090...otive+failures
Where did that say they wouldn't get the tooling? I didn't see that, I just saw some D.A. writer find some GM cars to bash.

The Ion sold relatively well - over 150K a year at one point. How is that a failure? The looks of the Ion may not be for everybody, but the basic platform is sound and would make an inexpensive starting point to manufacture a new compact car for Saturn.

...
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Old 06-05-2009, 03:33 PM   #18
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Quote:
Originally Posted by cavalier View Post
This is welcome news indeed.

4. Build cars that are sleek but yet AFFORDABLE at the same time. Let's not have a repeat of the Astra experience.

Congrats on your purchase, Mr. Penske.

How you run this company will determine whether I buy a Saturn again.
And what's wrong with the Astra? Considering the equipment and features, the vehicle is priced right. Price out a Volvo C30 with the same type of options and you're looking nearly 40 grand!

And as stated in another post, yes, price out an SC2 loaded and it comes in right at the same price and still not equipped anywhere near an Astra or gives you the quiet, sporty ride offered in the Astra. The Astra also comes with 16 more HP (DOHC 124 HP vs EcoTec 1.8 140 HP).

There will be no more Astras or Skys per their post on Facebook commenting about the sale.

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Old 06-06-2009, 12:31 PM   #19
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Regarding the Detroit News piece:

GM was forced to continously improve the ION over its short run, and some of those improvements were for the better - most notably the inclusion of the 2.4L toward the end of its lifecycle, which gave more power without a fuel economy penalty. I'm not going to debate the merits of moving the instrument panel, it's polarizing style for sure, but Toyota does it with Scion and it's considered 'funky'. Go figure.

Considering how high fuel prices were getting when management decided to discontinue ION production and idle SH Manufacturing 15 months to retool for the Traverse - which is going to LDT at the end of this year - the decision to do so ranks high among the old GM's major missteps.


As for Penske - welcome aboard, and not a moment too soon. I'm sure the Saturn retailers that chose to keep their franchises open are feeling an overwhelming sense of relief.


...
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Old 06-06-2009, 02:08 PM   #20
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Default Re: It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

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Lets also hope that Saturn is more successful than your current crop of NASCAR entrants.
His Indy car series and Indy 500 records speaks for itself. Kickin' ass & takin' names it putting it lightly.

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