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Old 05-25-2009, 05:59 AM   #1
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Default What Would Penske Do if He Bought Saturn?

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What Would Penske Do if He Bought Saturn?

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Michael Sheena from the Examiner: Okay, so Penske is interested in Saturn. What would he do with it? Word on the street is that he'd sell Samsung cars and crossovers. It's not as outlandish as you might think. Samsung is largely owned by Renault-Nissan and uses corporate underpinnings for its vehicles.

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Old 05-25-2009, 09:59 AM   #2
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Default Re: What Would Penske Do if He Bought Saturn?

Samsung

LINK


And more:

LINK

And Geely:

LINK

And a pretty picuture of ths Samsung crossover:

SAMSUNG

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Old 05-25-2009, 10:09 AM   #3
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Default Re: What Would Penske Do if He Bought Saturn?

I think he'd rue the day he bought it. There is money and then their is owning a failing car company money. You'd have to have 10 billion in cash available just to burn through just to get going and that is without building one car.

These funny named foreign makes probably are not set up for our crash standards, not to mention the engine standards.

GM never turned a profit from Saturn, it existed to get the CAFE up so that they could sell gas guzzlers under the corporate umbrella and make money from those. Penske will not have that option.

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Old 05-25-2009, 10:55 AM   #4
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Default Re: What Would Penske Do if He Bought Saturn?

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Originally Posted by piney View Post
I think he'd rue the day he bought it. There is money and then their is owning a failing car company money. You'd have to have 10 billion in cash available just to burn through just to get going and that is without building one car.

These funny named foreign makes probably are not set up for our crash standards, not to mention the engine standards.
GM never turned a profit from Saturn, it existed to get the CAFE up so that they could sell gas guzzlers under the corporate umbrella and make money from those. Penske will not have that option.
Hmm, funny named as in SL1, SL2, L300, ION? Hahahahaha. Crash Standards? One look no further than the NCAP results on the Megane,
http://www.euroncap.com/tests/renaul..._2002/146.aspx
which Renault will most likely be using for thier Samsung siblings. Engine Quality? Hmm, I guess you know little about the Nissan VQ series engine then, one of the hottest V6 engines made (ref 350Z) which is used in these cars.

Anywho, knowing a little about home electronics and quality, I already know that most home appliance electronic workings that are quality are made by Samsung. When I shop for electronics, ex: TVs I look for a tube or board made by Samsung whatever the brand name is on the outside.

On the other hand, who knows how much speculation this is or how much truth as NO final decision has been made yet, nor no official announcement by Saturn. So, wel.. just have to wait and see, but this is a good step towards quality. Now, if this can all be built in the USA, even better!

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Old 05-25-2009, 11:04 AM   #5
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Default Re: What Would Penske Do if He Bought Saturn?

What Would Penske Do if He Bought Saturn? He'd import crap cars with the same name as electronics and put a Saturn badge on them. Exciting times!!

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Old 05-25-2009, 12:22 PM   #6
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Default I don't see jobs in the U.S. from this option

I have to be honest, I don't see any appeal to the Saturn "brand" if it equates to importing cars made somewhere else. A badge is a small piece of metal with nice paint, that's all.

In the Penske/Samsung scenario, I'd be much more inclined to buy a Toyota Corolla instead, because the Corollas are good cars made right here in Northern California, in the Fremont NUMMI factory. So a Fremont-built Corolla at least means supporting thousands of good jobs for skilled workers in California. That's definitely a notch up from supporting factories overseas and one (1) rich dude in the U.S.

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Old 05-25-2009, 12:31 PM   #7
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Default Re: What Would Penske Do if He Bought Saturn?

Suzuki is doing just that. For one.

Whether it is Mistubishi or Renault/Nissan/Samsung.

At least the dealers would have something.

For you hard core traditionalists. I guess you would prefer Saturn becoming a used car franchise. You might just get your wish as June 1st is fast approaching and all of these 'buyers' are still talking. They all may be waiting for the Chapter 11, and pick up the dealership without any debt. Once that happens - the remaining inventory or Saturn Brand may/might be purchased on the cheap.

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Old 05-25-2009, 01:39 PM   #8
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Dizzy Re: What Would Penske Do if He Bought Saturn?

I just gotta ask:

Is the catch phrase "Exciting Times" the new troll/'tard mantra or something?
Exciting Times! Wapner at 11! Dah! forgot my hemmet and shouldermapads! Dah! I like Pudding! Dah! When the f$%k did we get ice cream? My name is Jeffey. Daaaahh...

Sorry that was just too funny to pass up....LMAO.

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Old 05-25-2009, 02:58 PM   #9
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Default Re: What Would Penske Do if He Bought Saturn?

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Originally Posted by marx404 View Post
I just gotta ask:

Is the catch phrase "Exciting Times" the new troll/'tard mantra or something?
Exciting Times! Wapner at 11! Dah! forgot my hemmet and shouldermapads! Dah! I like Pudding! Dah! When the f$%k did we get ice cream? My name is Jeffey. Daaaahh...

Sorry that was just too funny to pass up....LMAO.
Nope, it was what one of the Saturn reps, Jill L or somebody like that, that started it a few months ago - back when Saturn was on the cusp (or rim with the swirling water) of extinction. They were quoted as saying that the future was 'exciting' - do a word search on it.

This has been about as exciting as watching two pit bulls fight being owned by over Michael Vick.

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Old 05-25-2009, 04:09 PM   #10
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Default Re: What Would Penske Do if He Bought Saturn?

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Nope, it was what one of the Saturn reps, Jill L or somebody like that, that started it a few months ago - back when Saturn was on the cusp (or rim with the swirling water) of extinction. They were quoted as saying that the future was 'exciting' - do a word search on it.

This has been about as exciting as watching two pit bulls fight being owned by over Michael Vick.
Yep, yep. Yep, I KNOW where it came from. I was specifically referring to the abuse the phrase is getting by certain individuals here.

I got the memo Piney, remember who I work for? Ummmmm, are you drinking that recycled FL tap water again? Oh no, Piney don't do it man! LOL, :-) The phrase is actually from the email that came from Jill L sent out to owners back a few months ago.

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Old 05-26-2009, 12:10 AM   #11
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Default Re: What Would Penske Do if He Bought Saturn?

He's right Piney, just checked the bottom of the birdcage, twas the Jill letter that coined "Exciting times."

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Old 05-26-2009, 09:10 AM   #12
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Default Re: What Would Penske Do if He Bought Saturn?

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Originally Posted by piney View Post
I think he'd rue the day he bought it. There is money and then their is owning a failing car company money. You'd have to have 10 billion in cash available just to burn through just to get going and that is without building one car.

These funny named foreign makes probably are not set up for our crash standards, not to mention the engine standards.

GM never turned a profit from Saturn, it existed to get the CAFE up so that they could sell gas guzzlers under the corporate umbrella and make money from those. Penske will not have that option.
Funny how little you know. Penske would just facilitate the sale of Saturn cars just like he did VERY successfully with Smart.

As for the crash standards, these cars are designed by Nissan and Renault, both top tier manufacturers.

GM never turned a profit selling Saturn is garbage! Saturn paid all the development costs and Chevy gets all the advertising. Take a look at the Aura/Malibu, Vue/Equinox, and Outlook/Traverse. Saturn gets to write the check and GM gives Chevy 2 times per retail unit in advertising $ to sell the exact same car. The day Saturn is free of GM will be a great day for everyone. GM might get a black eye when Saturn outsells Chevy with imported from Korea

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Old 05-26-2009, 01:58 PM   #13
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Default Re: What Would Penske Do if He Bought Saturn?

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These funny named foreign makes probably are not set up for our crash standards, not to mention the engine standards.
The Renault Samsung SM3, SM5, SM7, and QM5 are reskinned Nissan Versa, Altima, Maxima, and Rogue, respectively. EPA certified engines already exist and the heavy-lifting for US crash certification is done. Some mods would need to be done to get these versions of the cars to meet US safety regulations, but the investment would likely be in the tens of millions, not the billions that would be required for a clean-sheet ground-up development.

This seems the most plausible, viable option I've seen assuming Nissan North America doesn't veto the idea.

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Old 05-26-2009, 03:25 PM   #14
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Default Re: What Would Penske Do if He Bought Saturn?

Point is, YOU GUYS might not be interested in these cars or might never by a Saturn again if they really become an import brand. However, put yourself in the shoes of a guy who has never owned a Saturn yet has owned a couple Chevy's. maybe a Ford, and a Toyota. They won't care if Saturn is a domestic brand. If their new cars are cheap, made well, and last a long time, then Saturn could easily make a profit. We on the forums who remember the good ol days are in the vast minority here.

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Old 05-26-2009, 03:35 PM   #15
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Default Re: What Would Penske Do if He Bought Saturn?

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Point is, YOU GUYS might not be interested in these cars or might never by a Saturn again if they really become an import brand. However, put yourself in the shoes of a guy who has never owned a Saturn yet has owned a couple Chevy's. maybe a Ford, and a Toyota. They won't care if Saturn is a domestic brand.
QFT. Its a two-way street. For every traditionalist who would scoff at a foreign-built Nissan based Saturn, there's a loyal import owner who might finally put Saturn on his shopping list. I lived it first-hand when the Honda powertrain was first put in the VUE. Some of the Saturn regulars were put off by the idea, but we had plenty of first-time customers who bought VUEs because of the Honda mechanicals.

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Old 05-26-2009, 04:28 PM   #16
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Default Re: What Would Penske Do if He Bought Saturn?

Regardless of where they source the cars from, as long as the buying experience remains the same there will be people who want to buy the cars. Having just completed a car shopping experience, the no-haggle, low pressure experience is still a winning combination. While I didn't end up buying a Saturn or shop at a Saturn retailer, the CarMax experience is very much like what the Saturn experience was for me when I bought my two Saturns.

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Old 05-26-2009, 06:37 PM   #17
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Default Re: What Would Penske Do if He Bought Saturn?

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Originally Posted by unit731 View Post
For you hard core traditionalists. I guess you would prefer Saturn becoming a used car franchise. You might just get your wish as June 1st is fast approaching and all of these 'buyers' are still talking. They all may be waiting for the Chapter 11, and pick up the dealership without any debt. Once that happens - the remaining inventory or Saturn Brand may/might be purchased on the cheap.
If it came down to ****zubishi, nissan, renault, some chinese made car, some had rather see it go the way of Pontiac

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Yep, yep. Yep, I KNOW where it came from. I was specifically referring to the abuse the phrase is getting by certain individuals here.

I got the memo Piney, remember who I work for? Ummmmm, are you drinking that recycled FL tap water again? Oh no, Piney don't do it man! LOL, :-) The phrase is actually from the email that came from Jill L sent out to owners back a few months ago.
Abuse? Come one now. Saturns could be rebadged foreign made vehicles made in who knows where. That is exciting.

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Old 05-26-2009, 09:59 PM   #18
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Default Re: What Would Penske Do if He Bought Saturn?

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Funny how little you know. Penske would just facilitate the sale of Saturn cars just like he did VERY successfully with Smart.
Big difference between bringing a niche carto market that had high demand before it was ever brought here and revamping a car line from scratch. Huge difference.

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GM never turned a profit selling Saturn is garbage! Saturn paid all the development costs and Chevy gets all the advertising. Take a look at the Aura/Malibu, Vue/Equinox, and Outlook/Traverse. Saturn gets to write the check and GM gives Chevy 2 times per retail unit in advertising $ to sell the exact same car. The day Saturn is free of GM will be a great day for everyone. GM might get a black eye when Saturn outsells Chevy with imported from Korea
Link on the profit?

The Chebbie version has historically been the later to arrive and the more completely evolved. One need to only look at the interiors and the lovely XM antennae placement on the Aura to figure that out. They sell more of them because they are a nicer vehicle in many respects.

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Old 05-26-2009, 10:05 PM   #19
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Default Re: What Would Penske Do if He Bought Saturn?

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The Renault Samsung SM3, SM5, SM7, and QM5 are reskinned Nissan Versa, Altima, Maxima, and Rogue, respectively.
What would be the point of bringing badge engineered cars here to sell under the Saturn name? It hasn't worked too well for GM in recent years.

Remember the Sterling 825? It was a reskinned Acura Legend & unabashed electrical nightmare. Certain European nameplates are known for certain things and Renault ain't renowned for its technical prowess. Hopefully the Samsungs are better electrically than Jaguars and Sterlings.

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Old 05-26-2009, 11:00 PM   #20
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Default Re: What Would Penske Do if He Bought Saturn?

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What would be the point of bringing badge engineered cars here to sell under the Saturn name? It hasn't worked too well for GM in recent years.

Remember the Sterling 825? It was a reskinned Acura Legend & unabashed electrical nightmare. Certain European nameplates are known for certain things and Renault ain't renowned for its technical prowess. Hopefully the Samsungs are better electrically than Jaguars and Sterlings.
Bringing in "Merkur" didn't work out too well for Ford either.

It's funny, the first car I ever owned was a used 1977 (or 78) Renault R-12 wagon back in 1986 when I was 16 years old. It was the biggest POS ever built by mankind. Of all the cars (30+) that Iv'e owned, the Renault was by far the worst.

I thought it was good that Renault was exterminated from the U.S. in the 80's. I hoped they would never return.

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