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Old 05-03-2009, 09:39 PM   #1
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Default Demise of Saturn Should be a Lesson for GM

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Demise of Saturn Should be a Lesson for GM

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Editorial from the LA Times: If General Motors doesn't learn from the mistakes it made with its once-popular Saturn brand, it faces the same fate. Saturn was the product of GM's last major attempt to reinvent itself. The trouble started, just as it did this time around, when gas prices spiked in the late 1970s.

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Old 05-03-2009, 10:14 PM   #2
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Default Re: Demise of Should be a Lesson for GM

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A new feeditems entry has been added:

Demise of Should be a Lesson for GM
Not sure which lesson they are referring to. GM has made a lot of mistakes in managing their business. They have hung on to Saturn for years when it wasn't earning any profits.
Thinking someone would buy Saturn and continue doing business the same way is ridiculous. The price is the price for example will be gone and the normal discount they apply will be a thing of the past.
No matter to me, I would love it if someone would come along and buy the brand and keep manufacturing some of the products not 100% duplicates of other GM cars.
I suppose even rebadging a car made in Germany or Italy would be better than no brand at all.

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Old 05-03-2009, 10:21 PM   #3
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Default Re: Demise of Should be a Lesson for GM

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I suppose even rebadging a car made in Germany or Italy would be better than no brand at all.
IMHO this is one of the reasons why (all of) the automakers are going under.

Hate to say this, but it's about time they did trim off some dead weight (oldsmobile, plymouth, eagle, and pontiac)

now if only the brands wouldn't ripoff each other so much or perhaps stick to one specific class of vehicles (like with GM, have chevy be the jack of all trades, pontiac make muscle cars, cadillac make high-end luxury cars, buick is the entry level luxury sector, saturn the economical department, etc etc etc.) maybe this wouldn't be happening.

Then again, Ford rips off each other constantly, and you don't really see them going under (given I listed two GM and two Chrysler brands earlier) eh? Funny how everyone keeps ripping on Ford yet it's GM and Chrysler that's going under, even killing off some of their brands. Although to be fair, IIRC either the 2009 or 2010 model year is the final year for the Sable. May it RIP. not to mention at one point I read they were going to kill of Mercury, and that's actually their only good line of vehicles they have.

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Old 05-03-2009, 10:35 PM   #4
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Default Re: Demise of Should be a Lesson for GM

Oldsmobile, Plymouth, and Eagle have been gone for a while now....

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Old 05-03-2009, 10:40 PM   #5
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Default Re: Demise of Should be a Lesson for GM

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Oldsmobile, Plymouth, and Eagle have been gone for a while now....
That still doesn't stop the fact that they didn't do too well due to a big urge to badge engineer.

Lack of advertising may have caused the demises as well.

On another note, has anyone ever noticed how the foreign brands, SOMEHOW, have survived all these years?

also, oldsmobile making muscle cars WTF.. I thought they were always (mid-level?) luxury cars..

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Last edited by adventureoflink; 05-03-2009 at 10:50 PM..

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Old 05-04-2009, 06:42 AM   #6
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Default Re: Demise of Saturn Should be a Lesson for GM

Oldsmobile was one of the "Beginning" vehicles of GM...along with Pontiac.

There was alot of competition back in the 60s and 70s among Ford, GM, and Chrysler/Dodge to "see who could pack the most "muscle" into a Muscle car...so to speak.

Oldsmobile, in it's beginnings made touring cars...but with the muscle explosion they moved to competing with the 442 and the Cutlass...

http://en.wikipedia.org/wiki/Oldsmobile

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Old 05-04-2009, 07:32 AM   #7
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Default Re: Demise of Should be a Lesson for GM

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also, oldsmobile making muscle cars WTF.. I thought they were always (mid-level?) luxury cars..
Ever hear of 4-4-2?

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