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Old 02-16-2009, 06:19 AM   #1
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Default Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

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Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

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Tom Walsh from the Detroit Free Press: GM's share of U.S. car and truck sales has fallen from 28% to 21% since 2001 and the company still has too many brands (eight) to support in a brutally competitive market. Lutz acknowledged as much in a telephone interview when I asked him about the Saturn brand, which GM has placed under what it calls "strategic review," with killing the brand as an option.

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Old 02-16-2009, 10:42 AM   #2
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Default Re: Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

Too bad, but it was inevitable. Now the question is what will the retailers do with all those Saturns sitting on their lots? Fire sales? I personally wouldn't touch an Astra. Service will definitely be an issue. It has an Ecotec, but it's very different than the domestic Ecotec. Parts for them will be available, but the parts prices and expediency of getting them may be intolerable. An Aura would be a safe bet, because of its direct lineage with the Malibu. A Vue? Get a 2010 Equinox instead. It'll have direct injection and great interior. An Outlook? Who cares!

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Old 02-16-2009, 11:51 AM   #3
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Default Re: Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

Yup. This is practically the nail waiting to be hammered in. The past 10 years has been a big clustermess for Saturn and its pretty obvious GM has no clue what to do with Saturn.

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Old 02-16-2009, 01:59 PM   #4
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Default Re: Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

Ultimately Lutz was wrong. People obviously liked the crude plastic Saturns better than the expensive, more refined ones, panel gaps notwithstanding!

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Old 02-23-2009, 04:58 PM   #5
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Default Re: Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

Saturn is on my radar, and I never even heard about the Astra until last week. As usual, GM's major shortcoming is in the marketing and management of its products. If Saturn is as it originally was conceived, GM would have no problem offloading the company as a distinct unit that an investor could take over and operate; now, however, Saturn is too intertwined with the parent company to make that easy transition. GM is killing Saturn.

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