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#1 | |
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[drupal=2869]Some Retailers Want an End to Saturn Mandate for Stand-Alone Stores[/drupal] Quote:
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2008 Saturn Outlook XR 2005 VUE Red Line 2002 L300 (sold) |
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#2 |
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selling another brand at the Saturn retailer would ruin it for me. it's bad enough that Saturn is selling rebadged vehicles now
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eRic 02sc2 DR SCCA Solo 2001,2002 1st DSP WHRRi 2007,2010 Fun Run 1st DR SCCA 2008 Triathalon 1st PF DR SCCA Solo 2009 2nd ST DR SCCA Solo 2010 1st ST Crutchfield: pkeqe-6j8e3-d2qqe |
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#3 |
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What a moron. I don't know of any maufacturer that would be willing to allow a competing brand to be sold in the same dealership outside of their division.
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#4 |
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Kia and Saturn are not a combination that I would want. That's ridiculous.
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-Joel Now: 2009 BMW 328i xDrive, Monaco Blue Metallic Then: 2007 SATURN AURA XE,Cream White 2004 Saturn Ion 3 Special Edition Sedan, Onyx Black |
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#5 |
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The guy knows his customers, smart
Kia is right on target. I promise I knew nothing about this guy before I mentioned Kia in another thread.
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#6 | |
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Kia/Toyota Honda/Mitsubishi Dodge/Mitsubishi Audi/Suzuki Suzuki/Subaru Kia/Nissan Mazda/VW Hyundai/Toyota Chevrolet/VW There might be more I completely agree with ending the mandate. Only brands that sell in such high volumes (Ford, Chevy, Toyota) that you can't fit anything else or brands that require a certain shopping ambiance (plus make enough profit that the dealer isn't losing money selling a few cars a week) require stand alone dealers.
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#7 | |
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#8 |
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Some are 2 brands sharing the same building, some are 2 buildings sharing the same lot. The Audi/Suzuki one is weird and they are in the same building.
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#9 |
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Location: SE, TX.
Posts: 654
1995 SC2
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(Buick Cadillac Pontiac GMC), (Mecedes), (Chrysler/Dodge) all shared a lot with different buildings. Guess which ones are gone from this lot...........
Saturns should be on the lot with a strong import. Kia and or Hyundai would be a good match with them.
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DeMAN 95 SC2 97 Grand Prix GTP 06 Acura TL |
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#10 | |
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I know of a Toyota/GMC dealer that shares a showroom. They used to have Oldsmobile back in the day.
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Past Saturns: 97 SL2, 01 SC2, 04 VUE, 08 Astra, 02 L200. |
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#11 |
Master Member
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Huh? I see it all the time. There's a Ford/Subaru dealer that I was at recently, for example.
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Celebrity Eurosport. When the road gets a little nervous, take one of these. |
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#12 |
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It's common to see multiple GM brands under one roof, particularly in rural areas. It may be a regional thing, but it's uncommon around here to see a GM car line share the same sign & roof with a non-GM brand ... they are usually separated by different showrooms, even if they share a parking lot & dealer name.
It would seem that the investment & overhead to maintain unique & elaborate showrooms, service facilities, etc. solely for the Saturn brand would be extremely difficult to justify economically from this point forward. Many of the new Saturn facilities are far nicer than the older Cadillac showrooms. GM should allow dealers to consolidate their facilities & GM brands in whatever way makes the most sense to the bottom line. The only exception might be to not mix Saturn with Chevy. The days of cakes and celebrations for customers buying a new Saturn are long over. However, if they keep the same Saturn pricing and 30-day exchange polices, etc. that made Saturn unique, then they might live on. |
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#13 |
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"The days of cakes and celebrations for customers buying a new Saturn are long over."
In this time of economic restraint, are service dept's still providing free car washes with any service? |
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#14 |
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A little hypocracy here!
Isn't this the same GM that allows Saturn dealers to sell Opels and Chevy dealers to sell Daewoo's? |
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#15 |
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Reading the original article, it sounds like GM is doing this with other dealers as well as Saturn dealers.
Saturns have shared floorspace with other brands in Canada since their beginning. Why not here? If it means Saturn can survive better, why not? As long as the service remains good, why should it matter if theres another brand on the same lot?
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Andrew "SW2Muck" Muck "Do you know your place, in the big charade? Are you more than they?" -Bad Religion |
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#16 |
Junior Member
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Location: Alberta
Posts: 39
1995 SC1
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The Saturn dealers around here are mostly Saturn/Saab. They used to be Saturn/Saab/Isuzu. Must have a different agreement in Canada. Now that Saab is gone back to Sweden they will need another line, hopefully still with GM.
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#17 | |
Master Member
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A lot of these dealers had been selling an established brand for decades, say Ford, Chevy, Dodge, VW, Toyota and added a newer brand when they were introduced to the US- Hyundai, Kia, Suzuki, Mitsubishi
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#18 | ||
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#19 | |
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At the same time, I understand both Mr. Lasser's frustration and GM's position. As a franchise holder (franchisee), he did agree to terms between him and the corporation (franchisor) and simply can't go and say I want to take on another brand outside of my franchisor to pick up the slack. Although in the case of Bob Maguire, GM rejected his request to pair up Saturn and Chevrolet showrooms he owns that are a short distance away from one another. There are going to be some interesting legal challenges from U.S. dealership owners moving forward. ![]()
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No more Saturns! :( '11 & '15 Subaru Forester; '15 Nissan Altima Last edited by GR898SL2; 01-27-2009 at 08:55 PM. |
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#20 |
Senior Member
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IMO if you want to sell other cars then just close the Saturn part and sell the other cars. It's a terrible business decision to sell multiple brands that compete with each other. One brand or the other will be on the losing end of it.
If you're not happy selling Saturns or not selling as many as you'd like, just shut the Saturn part down and do what you want. |
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