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Old 12-02-2008, 06:29 PM   #1
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Default Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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General Motors presented a restructuring plan to Congress earlier this afternoon with hopes of receiving $12 billion in term loans that it believes will help ensure liquidity through the end of 2009. As part of the plan, General Motors revealed that it intends to focus on its "core brands" - Chevrolet, Cadillac, GMC, and Buick. Pontiac will become a "specialty" brand that sells niche vehicles. Saturn, Saab, and Hummer will be closed or sold.

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Old 12-02-2008, 06:36 PM   #2
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

What's sad is that the success of the original Saturn experiment is overshadowed by the failure of the standard GM model that replaced it in recent years. While Saturn may be viewed as a failure, it wasn't the original concept that failed. It was the "new" Saturn that became just another old school GM division.

On another note, it's a shame the government didn't bail out Loral after Bernie Schwartz ran the company into the ground and bet the farm on Globalstar! Maybe I'd still have a job! I guess if you're big enough, though, the government will reward failure with a taxpayer subsidized bailout...

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Old 12-02-2008, 07:27 PM   #3
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

:upset :Thanks a lot GM for walking away from Saturn. Nice to know that only that aren't producing IONs now they are thinking of doing away with Saturn altogether. I would rather see Buick go away than Saturn. Why isn't Saturn considered a core brand? I thought that Pontiac would outlast Buick now it is going to considered a niche brand? What are they smoking at GM headquaters anyway?

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Old 12-02-2008, 07:33 PM   #4
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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Originally Posted by dennis marshall View Post
:upset :Thanks a lot GM for walking away from Saturn. Nice to know that only that aren't producing IONs now they are thinking of doing away with Saturn altogether. I would rather see Buick go away than Saturn. Why isn't Saturn considered a core brand? I thought that Pontiac would outlast Buick now it is going to considered a niche brand? What are they smoking at GM headquaters anyway?
They have put down the Kool Aid and are finally seeing the big picture, the new Saturns are not selling. Others should do the same.

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Old 12-02-2008, 07:36 PM   #5
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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They have put down the Kool Aid and are finally seeing the big picture, the new Saturns are not selling. Others should do the same.
I knew they wouldn't sell as well as the original Saturns, and I probably could have come up with a better business plan than the existing management. And I don't even have an MBA! Maybe they should take a look at why the original Saturns did sell...

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Old 12-02-2008, 07:47 PM   #6
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

I am shocked and sad about this news I hear all the bashing about Saturn geting away from the path it once was on However I think my Saturn Aura XR
is a fantastic car and at 57 I have driven and/or owned many different vehilces. I guess in the end it does not matter what I or others think about the car they own. I know am not impressed at all by what the Big 3 presidents have called a "rescue plan"

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Old 12-02-2008, 07:49 PM   #7
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

I really don't see a point to Buick. I think it would be more beneficial to give Buick the axe and market Saturns towards the younger crowd. But what the heck do I know...

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Old 12-02-2008, 07:50 PM   #8
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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I really don't see a point to Buick. I think it would be more beneficial to give Buick the axe and market Saturns towards the younger crowd. But what the heck do I know...
I almost never see new Buicks. I think I saw one Lucerne the other day when I was driving in heavy traffic. But I guess they like 'em in China!

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Old 12-02-2008, 08:03 PM   #9
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Dizzy Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

There's no point of Saturn anymore. After the mess of L-series, Vues, and Ion, I gave up on the brand. Now its just another GM brand full of rehashes that overlaps with other GM brands (Chevy, Pontiac, and even GMC) in price.

Nobody in their right minds would buy the brand from GM.

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Old 12-02-2008, 08:08 PM   #10
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

IMO, only way Saturn will survive is going back to its original roots and being GMs 'GREEN' environment brand with a full line of hyrbids and very fuel effecient cars

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Old 12-02-2008, 08:11 PM   #11
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

Quote:
Originally Posted by dennis marshall View Post
:upset :Thanks a lot GM for walking away from Saturn. Nice to know that only that aren't producing IONs now they are thinking of doing away with Saturn altogether. I would rather see Buick go away than Saturn. Why isn't Saturn considered a core brand? I thought that Pontiac would outlast Buick now it is going to considered a niche brand? What are they smoking at GM headquaters anyway?

they finally have their heads on straight

pontiac needs to go, and has needed to go for some time. Reducing it to a small niche brand isnt that bad on an idea. oh yeah, good by G8.... but pretty much everyone knew that was coming!

Getting rid of Saturn does suck, but no way would a brand like Buick go (which sells cars and has a wel established market) before saturn did. Im hoping for a 'GREEN' saturn rebrand... but who knows what will happen,

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Old 12-02-2008, 08:16 PM   #12
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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IMO, only way Saturn will survive is going back to its original roots and being GMs 'GREEN' environment brand with a full line of hyrbids and very fuel effecient cars
What's the point of going through *another* image change. I'm tired of the brand flip-flopping around its image. It's like the brand is full of identity problems. A big cluster-eff if you ask me.

Plus, even if its going to be GM's green brand, it will ALWAYS be overshadowed by something in GM's other brand and no way it can beat the 'greeness' of the upcoming Chevy Volt.

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Old 12-02-2008, 08:17 PM   #13
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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Originally Posted by 04Pacific View Post
I really don't see a point to Buick. I think it would be more beneficial to give Buick the axe and market Saturns towards the younger crowd. But what the heck do I know...
You know more than Wagoneer! What you have said makes sense, but then sense isn't something that GM upper management has displayed for years. Do you think that folks who would never buy a Buick when they were young, suddenly have an emphany when they are 70 and go buy a Buick.

Let's face it, most Saturn buyers would never consider another GM brand. I figure that GM is still trying to figure out what to do with Saturn due to the terms of their franchise agreements. I'd be interested to hear from one of the folks from a Saturn dealer to get their opinion.

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Old 12-02-2008, 08:20 PM   #14
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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Originally Posted by Satsational View Post
pontiac needs to go, and has needed to go for some time. Reducing it to a small niche brand isnt that bad on an idea. oh yeah, good by G8.... but pretty much everyone knew that was coming!
The G8 is a very nice product. It's basically Pontiac's saving grace right now. There's nothing in GM's domestic stables that shares the same underpinings with 4 doors, yet. It's pretty much confirmed the next Chevy Impala will stay FWD, so the G8 will stay safe for a while as far as uniqueness in the GM family.

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Old 12-02-2008, 08:30 PM   #15
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Mad Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

Rick Wagoneer needs to go.

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Old 12-02-2008, 08:40 PM   #16
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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Let's face it, most Saturn buyers would never consider another GM brand.
hmmm....I am 30 years old and have owned two Saturns, an Ion and a Vue, and now am the proud owner of a 2009 BUICK Enclave. I was planning on buying an Outlook, but one test drive in the Enclave changed my mind.

Maybe I'm not "most Saturn buyers", but I am one that just bought a new car...

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Old 12-02-2008, 08:53 PM   #17
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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Originally Posted by 04Pacific View Post
I really don't see a point to Buick. I think it would be more beneficial to give Buick the axe and market Saturns towards the younger crowd. But what the heck do I know...
I have not seen a single person from the younger crowd driving an 08+ Saturn. Only middle aged women and old folks.

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Originally Posted by HtownVue View Post
Maybe I'm not "most Saturn buyers", but I am one that just bought a new car...
Same here. After owning 4 of them there's nothing in their current linup that would make me even think of going for 5. The 2010 Camaro SS is looking really interesting to me.

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Old 12-02-2008, 09:05 PM   #18
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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oh yeah, good by G8.... but pretty much everyone knew that was coming!
G8 should have been the Impala and the G8 sport truck the El Camino or SSR take two. Let the new Malibu have the 20k FWD sedan range without internal competition and see if it flourishes or flounders.

Honda, Toyota, Hyundai, Mazda and Nissan seem to do fine with one entry covering 10K worth of pricing ground, heck, even Ford's Fusion isn't intruded upon by the Taurus (instead it is complemented), yet an aging FWD Impala (going on eight years now with only one MCE) horns in on Malibu turf.

The Malibu is the superior car right now, since the Impy's MS2000 chassis can't even accomodate a 6-speed automatic transmission. Ditto for the next LaCrosse, which is going to age the Lucerne, and not in a good way.


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Old 12-02-2008, 09:09 PM   #19
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

Since Saturn appears to now be headed in Olds' footsteps - I have questions about a few things.

One, what will happen to this Web site? Will Charlie keep it going for all of us who already have Saturns or will he reduce it to a "niche" site, (whatever that is)?

Once Saturn's line of retailers closes, who will I take my car to for dealer service? I have an GM extended warranty that's good through next fall and I intend to keep my car through 2011, when it'll be paid for.

What will happen to Saturn's parts inventory? Will it still be accessible through other dealers should I need a part in the future, especially one not available in a junkyard or on eBay?

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Old 12-02-2008, 09:16 PM   #20
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Default Re: Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

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What will happen to Saturn's parts inventory? Will it still be accessible through other dealers should I need a part in the future, especially one not available in a junkyard or on eBay?
If you drive an Ion like it says under your username, a majority of parts are the same as the Cobalts.

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