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#1 | |||||
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![]() A new story entry has been added:
[drupal=2611]Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?[/drupal] Quote:
... 2008 Saturn Outlook XR 2005 VUE Red Line 2002 L300 (sold)
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#2 | ||||
Master Member
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![]() I recently posted about this!
I've been seeing the '09 Aura commercials a lot! I really enjoy it. There were very few commercials on before, it's often spoke of, the lack of advertising for Saturn. I think the short commercials work, knowing how nuts I am about Cars, Saturns, and more specifically Aura's, I have friends telling me "Hey Joel, I saw your car on TV last night!" - That right there, proves that the new advertising is helping. I would like seeing longer commercials, however. Although, it's a trade-off.. I think in the long run, more short commercials are better. ... -Joel Now: 2009 BMW 328i xDrive, Monaco Blue Metallic Then: 2007 SATURN AURA XE,Cream White 2004 Saturn Ion 3 Special Edition Sedan, Onyx Black
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#3 | ||||
Master Member
![]() ![]() Join Date: Aug 2001
Location: Long Island, NY
Posts: 2,525
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![]() For Saturn to get the word out, a batch of 15-30 second ads are better than no ads at all. We have to be realistic that the bulk of GM's advertising budget is going to be spent on promoting Chevy and Cadillac, the brand names with a full line of vehicles.
![]() ... No more Saturns! :( '11 & '15 Subaru Forester; '15 Nissan Altima
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#4 | ||||
Senior Member
![]() Join Date: Sep 2006
Location: New York. Upstate.
Posts: 1,749
1994 SL2
1994 SL1
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![]() The new Saturns are really nice. The TV commercials i see make me want to go look at a Aura.
![]() ... Current: 1998 SL2 Auto issues 112K 1995 Eagle Vision 3.5L TSI 117K Past: 98 SL1 254k miles Valves Burnt. 94 SL2 125K miles Diff Pin Blew! 94 SL1 Sold @134K.
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#5 | |||||
Master Member
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![]() Quote:
![]() ... -Joel Now: 2009 BMW 328i xDrive, Monaco Blue Metallic Then: 2007 SATURN AURA XE,Cream White 2004 Saturn Ion 3 Special Edition Sedan, Onyx Black
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#6 | ||||
Member
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![]() http://www.nickburcher.com/2008/07/f...marketing.html
maybe they could do something similar to the 'faceless people' viral marketing thing ![]() i did hear several radio ads on radio station 95.7 fm in houston,which is a top 40/contemporary urban hit format channel,played several times from afternoon drivetime thru this evening. it discusses discounts,and is similar to the tv ad. ... "I love hot hatches..." Jeremy Clarkson 2008 Saturn Astra XR - Daily Driver 2005 Lotus Elise - Track Car 1991 Lotus M100 Elan - Project Car
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