Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn

[Charlie]

A new story entry has been added:

Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.

[AuraDrvr89]

I recently posted about this!

I've been seeing the '09 Aura commercials a lot! I really enjoy it. There were very few commercials on before, it's often spoke of, the lack of advertising for Saturn.

I think the short commercials work, knowing how nuts I am about Cars, Saturns, and more specifically Aura's, I have friends telling me

"Hey Joel, I saw your car on TV last night!" - That right there, proves that the new advertising is helping.

I would like seeing longer commercials, however. Although, it's a trade-off.. I think in the long run, more short commercials are better.

[GR898SL2]

For Saturn to get the word out, a batch of 15-30 second ads are better than no ads at all. We have to be realistic that the bulk of GM's advertising budget is going to be spent on promoting Chevy and Cadillac, the brand names with a full line of vehicles.

[1994Saturn]

The new Saturns are really nice. The TV commercials i see make me want to go look at a Aura.

[AuraDrvr89]

Originally Posted by 1994Saturn

The new Saturns are really nice. The TV commercials i see make me want to go look at a Aura.

DO IT!

[m100]

http://www.nickburcher.com/2008/07/f...marketing.html

maybe they could do something similar to the 'faceless people' viral marketing thing



i did hear several radio ads on radio station 95.7 fm in houston,which is a top 40/contemporary urban hit format channel,played several times from afternoon drivetime thru this evening. it discusses discounts,and is similar to the tv ad.