SaturnFans.com
what's new (beta) - classifieds - forums - photos


Go Back   SaturnFans.com Forums > Categories > General Saturn Discussion
Register FAQ Members List Groups Calendar Chat Room Search Today's Posts Mark Forums Read

Reply
 
Thread Tools Display Modes
Old 09-22-2008, 11:31 PM   #1
Charlie
Administrator
Charlie is a splendid one to beholdCharlie is a splendid one to beholdCharlie is a splendid one to beholdCharlie is a splendid one to beholdCharlie is a splendid one to beholdCharlie is a splendid one to beholdCharlie is a splendid one to beholdCharlie is a splendid one to behold
 
Charlie's Avatar
 
Join Date: Feb 2000
Location: USA
Posts: 3,771
 

2008 Outlook XR
2005 VUE Red Line
Default Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn

A new story entry has been added:

Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Quote:
Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.

...
2008 Saturn Outlook XR
2005 VUE Red Line
2002 L300 (sold)

REWARD EXCELLENCE!

Add to Charlie's Reputation
Rate the quality of this post and help Charlie reputation points. Click the reputation button near the bottom left corner of this message box. Thank you!
Charlie is offline   Reply With Quote
SaturnFans.com Sponsored Links
Old 09-23-2008, 03:29 PM   #2
AuraDrvr89
Master Member
AuraDrvr89 will become famous soon enough
 
AuraDrvr89's Avatar
 
Join Date: Aug 2007
Location: Derby, NY
Posts: 2,373
 

2007 AURA XE
Default Re: Are Shorter Television Commercials the Key to Increasing the Awareness of the Sat

I recently posted about this!

I've been seeing the '09 Aura commercials a lot! I really enjoy it. There were very few commercials on before, it's often spoke of, the lack of advertising for Saturn.

I think the short commercials work, knowing how nuts I am about Cars, Saturns, and more specifically Aura's, I have friends telling me

"Hey Joel, I saw your car on TV last night!" - That right there, proves that the new advertising is helping.

I would like seeing longer commercials, however. Although, it's a trade-off.. I think in the long run, more short commercials are better.

...
-Joel

Now: 2009 BMW 328i xDrive, Monaco Blue Metallic
Then:
2007 SATURN AURA XE,Cream White
2004 Saturn Ion 3 Special Edition Sedan, Onyx Black

REWARD EXCELLENCE!

Add to AuraDrvr89's Reputation
Rate the quality of this post and help AuraDrvr89 reputation points. Click the reputation button near the bottom left corner of this message box. Thank you!
AuraDrvr89 is offline   Reply With Quote
Old 09-23-2008, 06:49 PM   #3
GR898SL2
Master Member
GR898SL2 will become famous soon enoughGR898SL2 will become famous soon enough
 
GR898SL2's Avatar
 
Join Date: Aug 2001
Location: Long Island, NY
Posts: 2,518
Default Re: Are Shorter Television Commercials the Key to Increasing the Awareness of the Sat

For Saturn to get the word out, a batch of 15-30 second ads are better than no ads at all. We have to be realistic that the bulk of GM's advertising budget is going to be spent on promoting Chevy and Cadillac, the brand names with a full line of vehicles.


...
No more Saturns! :(
'11 & '15 Subaru Forester; '15 Nissan Altima

REWARD EXCELLENCE!

Add to GR898SL2's Reputation
Rate the quality of this post and help GR898SL2 reputation points. Click the reputation button near the bottom left corner of this message box. Thank you!
GR898SL2 is offline   Reply With Quote
Old 09-23-2008, 09:40 PM   #4
1994Saturn
Senior Member
1994Saturn will become famous soon enough
 
1994Saturn's Avatar
 
Join Date: Sep 2006
Location: New York. Upstate.
Posts: 1,749

1994 SL2
1994 SL1
Happy Re: Are Shorter Television Commercials the Key to Increasing the Awareness of the Sat

The new Saturns are really nice. The TV commercials i see make me want to go look at a Aura.

...
Current:
1998 SL2 Auto issues 112K
1995 Eagle Vision 3.5L TSI 117K
Past:
98 SL1 254k miles Valves Burnt.
94 SL2 125K miles Diff Pin Blew!
94 SL1 Sold @134K.

REWARD EXCELLENCE!

Add to 1994Saturn's Reputation
Rate the quality of this post and help 1994Saturn reputation points. Click the reputation button near the bottom left corner of this message box. Thank you!
1994Saturn is offline   Reply With Quote
Old 09-24-2008, 02:33 PM   #5
AuraDrvr89
Master Member
AuraDrvr89 will become famous soon enough
 
AuraDrvr89's Avatar
 
Join Date: Aug 2007
Location: Derby, NY
Posts: 2,373
 

2007 AURA XE
Default Re: Are Shorter Television Commercials the Key to Increasing the Awareness of the Sat

Quote:
Originally Posted by 1994Saturn View Post
The new Saturns are really nice. The TV commercials i see make me want to go look at a Aura.
DO IT!

...
-Joel

Now: 2009 BMW 328i xDrive, Monaco Blue Metallic
Then:
2007 SATURN AURA XE,Cream White
2004 Saturn Ion 3 Special Edition Sedan, Onyx Black

REWARD EXCELLENCE!

Add to AuraDrvr89's Reputation
Rate the quality of this post and help AuraDrvr89 reputation points. Click the reputation button near the bottom left corner of this message box. Thank you!
AuraDrvr89 is offline   Reply With Quote
Old 09-24-2008, 10:36 PM   #6
m100
Member
m100 is on a distinguished road
 
m100's Avatar
 
Join Date: Jun 2008
Location: Houston Texas
Posts: 255
 

2008 Astra XR
Default Re: Are Shorter Television Commercials the Key to Increasing the Awareness of the Sat

http://www.nickburcher.com/2008/07/f...marketing.html

maybe they could do something similar to the 'faceless people' viral marketing thing



i did hear several radio ads on radio station 95.7 fm in houston,which is a top 40/contemporary urban hit format channel,played several times from afternoon drivetime thru this evening. it discusses discounts,and is similar to the tv ad.

...
"I love hot hatches..." Jeremy Clarkson

2008 Saturn Astra XR - Daily Driver
2005 Lotus Elise - Track Car
1991 Lotus M100 Elan - Project Car

REWARD EXCELLENCE!

Add to m100's Reputation
Rate the quality of this post and help m100 reputation points. Click the reputation button near the bottom left corner of this message box. Thank you!
m100 is offline   Reply With Quote
Reply



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GM Indicates it Will Increase Ad Spending to Boost Awareness of Saturn Models Charlie General Saturn Discussion 8 05-14-2008 02:16 PM
New Efforts Aim to Boost Awareness, Build Saturn Sales this Fall Charlie General Saturn Discussion 8 09-18-2007 07:15 PM
Old Saturn Television ads Spazie General Saturn Discussion 8 02-25-2005 02:11 PM
Increasing Saturn's Sales Charlie General Saturn Discussion 33 09-18-2004 12:33 PM


All times are GMT -5. The time now is 05:40 AM.

Advanced Forum Search | Advanced Photo Search


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
SaturnFans.com. The Saturn Enthusiasts Site.