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Old 07-20-2008, 12:50 PM   #1
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Default Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

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[drupal=2478]Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage[/drupal]

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Despite all of the negative rumors and predictions in the media, Saturn is upbeat about its future. While no all-new products are currently slated for the brand during the next two years, Saturn should still be well positioned for the future, as its lineup was just completely overhauled from top to bottom.

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Old 07-21-2008, 07:30 AM   #2
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

So, what part of this newly revamped lineup is NOT slated to be transitioned to Chevrolet's "new line up", and what about the Astra?

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Old 07-21-2008, 07:08 PM   #3
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Arrow Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

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Originally Posted by marx404 View Post
So, what part of this newly revamped lineup is NOT slated to be transitioned to Chevrolet's "new line up", and what about the Astra?
Who said anything about Saturn being merged with Chevrolet? I've been getting that question a lot in email, and it seems to come from some articles "speculating" on the future of Saturn. There are lots of rumors out there, but they are just that: rumors. Look for Saturn to continue to be modeled after and closely aligned with Opel's lineup in Europe...

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Old 07-21-2008, 08:16 PM   #4
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

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Look for Saturn to continue to be modeled after and closely aligned with Opel's lineup in Europe...

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I can only see that if they can improve sales dramatically. So far, rebadged Opels have not been a huge sales success here in the United States.

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Old 07-21-2008, 08:35 PM   #5
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Quote:
Originally Posted by Charlie View Post
Who said anything about Saturn being merged with Chevrolet? I've been getting that question a lot in email, and it seems to come from some articles "speculating" on the future of Saturn. There are lots of rumors out there, but they are just that: rumors. Look for Saturn to continue to be modeled after and closely aligned with Opel's lineup in Europe...

Charlie
Charlie, merged and cross-branding are two different things. I of course was speaking of GM cross-branding every Saturn model (sans-Astra) with Chevrolet.
Traverse = Outlook (there goes spring hill)
Malibu = Aura
Equinox = VUE (the '09 Equinox = '08 VUE)

There was even talk about a year and a half ago about creating a "mini-vette" using a chevy-revised SKY (thank goodness it was turned down). In even the Auribu magazine ads, they tout it's European design, yet no mention of Saturn and Opel's partnership is mentioned in ads.

I can see where all the confusion comes from and it's not only directed from that mis-informed WSJ article, it is genuine! There is very valid reason for concern over the future of Saturn, once built on being a "different kind of car" is sadly losing it's own identity. Saturn owners "should" be concerned, because we care about what GM is doing to Saturn.

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Old 07-22-2008, 09:47 AM   #6
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Quote:
Originally Posted by VTHokie00SL2 View Post
I can only see that if they can improve sales dramatically. So far, rebadged Opels have not been a huge sales success here in the United States.
Define "success". Saturn retailers sell more AURAs, VUEs, SKYs, and OUTLOOKs than Chevy, Pontiac, GMC, and Buick dealers sell Malibus, G6s, Equinoxes, Torrents, Solstices, Acadias, and Enclaves. From a sales perspective, I'd rather be a Saturn retailer.

Last month's sales:

Chevy (~4,000 dealers)
Cobalt 20,888 = 5 per dealer
Malibu 13,650 = 3 per dealer
Equinox = 7,411 2 per dealer

BPG (~1,400 dealers)
G5 2,566 = 2 per dealer
G6 14,620 = 10 per dealer
Torrent = 2,230 2 per dealer
Enclave = 2,986 2 per dealer
Acadia = 4,197 3 per dealer

Saturn (~430 retailers)
ASTRA = 888 2 per retailer
AURA = 5,897 14 per retailer
VUE = 8,868 21 per retailer
OUTLOOK = 1,625 4 per retailer

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Old 07-22-2008, 09:57 AM   #7
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Success is defined as having increased sales from one fiscal year over another with a PROFIT.

Sales are DOWN at Saturn even with an entirely new line up. Sales are down at GM and continuing to fall.

Parsing words is simply putting lipstick on a pig. You don't define success with spin.

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Old 07-22-2008, 12:28 PM   #8
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

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Originally Posted by Charlie View Post
Look for Saturn to continue to be modeled after and closely aligned with Opel's lineup in Europe...
Charlie
Tell them to hurry up and we want the Corsa, Meriva, Agila, Zafira and Astra wagon and TwinTop. Maybe the Insignia but I personally think it's horribly ugly.

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Old 07-22-2008, 12:34 PM   #9
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

If the Cruze is successful, we will likely see a Saturn version.

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Old 07-22-2008, 12:44 PM   #10
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

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If the Cruze is successful, we will likely see a Saturn version.
Why? I don't understand the point of selling essentially the same car through multiple divisions. Just the cost of making slightly different trim, dashboards, lights, etc. seems like a waste for a company that's trying to cut costs.

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Old 07-22-2008, 12:50 PM   #11
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Maybe if Jill could convince the beancounters @ GM for some ad $$ for the Astra, we might see a few more sales...

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Old 07-22-2008, 12:56 PM   #12
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Quote:
Originally Posted by K-1 View Post
Saturn (~430 retailers)
ASTRA = 888 2 per retailer
I have to think that selling 10,000 Astras per year is far below expectations. I don't know if they're actually making money on this Opel venture or not. Obviously Saturn inherited the car with almost zero engineering cost, so practically the only difference between the Saturn and the Opel is the plastic badge. But nonetheless, I suspect that GM is losing money on this thing.

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Old 07-22-2008, 01:11 PM   #13
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

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I have to think that selling 10,000 Astras per year is far below expectations. I don't know if they're actually making money on this Opel venture or not. Obviously Saturn inherited the car with almost zero engineering cost, so practically the only difference between the Saturn and the Opel is the plastic badge. But nonetheless, I suspect that GM is losing money on this thing.
The few Astras that sell here help keep the plant in Belgium at capacity. It helps GM in the long run but it doesn't help the Saturn dealers at all.

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Old 07-22-2008, 01:21 PM   #14
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Default Re: Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

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Why? I don't understand the point of selling essentially the same car through