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Old 04-13-2008, 11:44 AM   #1
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Default New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

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New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

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From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand.

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Old 04-13-2008, 11:56 AM   #2
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Default Re: New Saturn Advertising Campaign to Highlight, Aura, Outlook, and Vue Models

Why leave the Astra and the Sky out? Why not cover the entire model range? I know the Sky's a "seasonal" vehicle unless you live in the Sun Belt, but Saturn needs all the advertising help it can get, and such PR would lend the Astra a boost too.

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Old 04-13-2008, 04:30 PM   #3
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Default Re: New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

There aren't enough Astras to sell if they become popular

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Old 04-13-2008, 08:57 PM   #4
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Default Re: New Saturn Advertising Campaign to Highlight, Aura, Outlook, and Vue Models

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Originally Posted by Tethys View Post
Why leave the Astra and the Sky out? Why not cover the entire model range? I know the Sky's a "seasonal" vehicle unless you live in the Sun Belt, but Saturn needs all the advertising help it can get, and such PR would lend the Astra a boost too.
See below:
http://www.saturnfans.com/forums/sho...d.php?t=116856

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Old 04-13-2008, 08:58 PM   #5
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Default Re: New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

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Originally Posted by davidsky View Post
There aren't enough Astras to sell if they become popular
You got figures?

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Old 04-14-2008, 10:19 AM   #6
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Default Re: New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

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You got figures?
No but I think they only have 20K or so to sell in the US all year. Remember they need 400K or so to sell throughout Europe.

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