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Old 06-15-2016, 02:36 AM   #1
Saturn2002SL2
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Default Sky & SL2

GM needs to come out with the following:

GM Sky

GM SL2

They don't even have to have the "Saturn" name and logo. Just have the GM logo and have those 2 models (Sky & SL2) be a continuation of the Saturn Sky & Saturn SL2

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Old 06-15-2016, 11:55 AM   #2
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Default Re: Sky & SL2

GM became bloated from corporate inbreeding until it couldn't support itself from being trapped in corporate greed among its brands so the non profiting brands died. Unlike GM, Volkswagen only made one car at the beginning, the beetle, and sold hundreds of millions of them around the world until emissions controls took its toll and competition relegated the VW bug to history. GM wanted to sell any car to whatever market was there and forgot about long term steady markets to maintain their infrastructure. They decided to keep on opening new brands and lost sight over the years from corporate competition blurring profits from lies generated on promises. VW simply stayed with what sold and kept a few models that met their guidelines for long term manufacturing. Keeping it simple. In the end, GM was forced to down size in the American markets to resemble another car company that already knew not to continually expand with little returns on investments.

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Old 06-15-2016, 02:51 PM   #3
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Default Re: Sky & SL2

Quote:
Originally Posted by Saturn2002SL2 View Post
GM needs to come out with the following:

GM Sky

GM SL2

They don't even have to have the "Saturn" name and logo. Just have the GM logo and have those 2 models (Sky & SL2) be a continuation of the Saturn Sky & Saturn SL2
fdryer couldn't be more corrrect. I'd add another consideration relative to those two cars - marketing. Once GM killed off Saturn it effectively labelled it a failure in the view of much of the auto buying public regardless of what your experience or mine would be with that brand's vehicles. Once something is a "failure" it's almost impossible to bring back a model or model name that at one time might have been respected.

Frankly, I think GM still has a problem with naming its car models. While the Chevrolet brand survived the liquidation process the company still chose to use at least one "less than popular" - IMO - name plate: Impala. Pray tell me who in the 21st century is supposed to find that name appealing, or what it should evoke in the mind of a potential buyer who's never considered a GM vehicle before? (In spite of the fact that they're very good looking and their quality is high in my view, one sees very few of these models on the road in California.)

GM still has a tendency to be stuck in their past (relative to model names) which was one reason, among many, why their products were no longer selling well prior to the company's reorganization. I'm not suggesting that they had no quality issues, they obviously did. However, what a company names something matters. In 1969-1970 Nissan (then called Datsun) was about to introduce a car called the Fairlady into the U.S market, but they chose not to. Their research showed that the name didn't resonate well with U.S. buyers. Datsun then changed the model name to 240Z and the rest, as they say, is history.

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Old 06-15-2016, 03:55 PM   #4
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Default Re: Sky & SL2

^ I bought my 'Fairlady' in 1977 (280Z) and loved it until a front frame crack disabled it.

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Old 07-01-2016, 03:52 PM   #5
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Default Re: Sky & SL2

Quote:
Originally Posted by pierrot View Post
While the Chevrolet brand survived the liquidation process the company still chose to use at least one "less than popular" - IMO - name plate:
Ahhhh, yes.

Chevy, the same division that saw fit to sell the Chevy Nova in Spanish-speaking countries without renaming it, or looking up what, "No Va" means in Spanish

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Old 07-01-2016, 05:21 PM   #6
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Default Re: Sky & SL2

^Thank you for reminding me about that Chevy model name in Spanish. My former boss told me about that problem when I was last in the automotive industry during the early 1990's. Of course, to a Spanish speaker it made absolutely no sense to purchase a car with a name meaning that it wouldn't move. Additionally, one would look like a fool in front of their neighbors and fellow countrymen for driving it. People south of our border aren't dumb. The company men marketing that car to them from north of the border, however, certainly were!

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Old 07-01-2016, 06:43 PM   #7
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Default Re: Sky & SL2

and when they came out with the first joint venture with toyota in 1985 they used the same nova name again. i dont understand chevy anymore. over the past couple of years they make cars you cant even buy unless you are a fleet...captiva, caprice, impala limited, etc

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