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Old 02-02-2001, 04:19 AM   #1
OPEC
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Join Date: Sep 2000
Posts: 446
Default Why I am broke

Well unfortunately I am at the point where I can no longer continue. While I am not 100 percent committed to leaving I am 100% committed to looking for other employment options. I recently calculated my hourly pay, and it was about 10$ an hour. Folks you have to work a lot of hours to make 50K a year at 10 bucks and hour. I may come back to selling Saturns in the future because other than being totally broke it is a blast. At first I thought it was my lack of ability to sell, but with one of the highest closing ratios around as well as being one of the top sales people in the store and management having me train the new folks I realize I am banging my head against the wall. Its not me that is at fault.

Anyways believe it or not, this thread was not created to talk about my personal problems, but the perception problem Saturn faces. I cannot tell you how many times I have had people give me a funny look and say "Oh...interesting" when they find out I sell Saturns. I mean they don't want to be mean but it is clear they don't like Saturns. Our serious lack of traffic since day one reinforces our belief. The big question is ... WHY? Saturns are GOOD cars! Constantly they get beaten up in auto reviews and the public just sees them as cheap crap where the salespeople are nice.

I recently got an Email from a customer who was an internet generated lead for our store. He is interested in a Ford Escort. I asked why he was looking for an Escort and if he had ever considered a used Saturn. Here is what he said.

> I am looking for an Escort specifically because it is a reliable car I can
> buy cheaply. Contours have had reliability problems over the years.
> Saturns, while reliable, just do not seem to be as good a car from a
> performance, comfort, etc. perspective. Other cars I might be interested
in
> are as follows:
>
> Honda Civic
> Toyota Corrolla
> Mazda Protege
> Mercury Tracer
> Toyota Camry
> Subaru Legacy
> Subaru Forester
> Toyota RAV4
>
> My other requirements remain the same:
>
> automatic
> cruise control
> A/C
> 4 door (prefer wagon)
> Less than 30K miles
>
> Let me know if you have anything suitable.
>
> Thanks.

I urged him to come by for a visit to check out Saturns and see how good they are. Of the cars he listed, the only two that can compete with the Saturn for reliablity, comfort, and performance in a similar price are the civic and protege.

My own perception of Saturns long ago was they were cheap transportation for old people. I think people are surprised when they find out how good Saturns actually are. I sure was.

The good news is that Saturn is aware of this problem and is taking steps to correct it.

The bad news is I can't stick around and wait.

REWARD EXCELLENCE!

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