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Old 11-04-2009, 02:05 AM   #1
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Default GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

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GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

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Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."

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Old 11-04-2009, 08:36 AM   #2
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

Instead of spending millions, well, it's print, so probably a million to sell 9,400 already "deeply discounted" cars, why don't they just pay people to take these orphans off their hands.

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Old 11-04-2009, 08:52 AM   #3
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

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Originally Posted by s3nfo View Post
Instead of spending millions, well, it's print, so probably a million to sell 9,400 already "deeply discounted" cars, why don't they just pay people to take these orphans off their hands.
A million here a million there. Who cares? It's just taxpayer money. Close enough for Government work.

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Old 11-04-2009, 09:25 AM   #4
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

NEWS FLASH: GM WANTS YOUR MONEY!

Sure now GM puts money into Saturn ads...where the hell was GM advertising when they actually made cars for the brand for the past 15 years!

Hey GM...why don't you give the $5000 dollars to ALL customers who purchased 2008/2009 vehicles before your sorry excuse for management

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Old 11-04-2009, 09:35 AM   #5
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

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NEWS FLASH: GM WANTS YOUR MONEY!

Sure now GM puts money into Saturn ads...where the hell was GM advertising when they actually made cars for the brand for the past 15 years!

Hey GM...why don't you give the $5000 dollars to ALL customers who purchased 2008/2009 vehicles before your sorry excuse for management
GM's sorry excuse for management is in it's DNA. You could go all the way back to 1979 and before and still not cover the period.

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Old 11-04-2009, 03:19 PM   #6
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

Is GM nuts? Do they really think that a $4,000 or $5,000 (for loyal Saturn owners) rebate is significant for a car that is 1 - 2 model years old AND a discontinued orphan? That is not enough. I got a 2X better deal on a 2009 Jeep 3 months ago PLUS C4C! I can get almost as good a deal today at Ford or Chevrolet for a 2010 model, taking everything into account. What a JOKE, GM! This sort of thinking is typical of the stupidity that exists at the upper levels of GM and Chrysler management today. Idiot 20 and 30-something snot-nosed Harvard MBA's that they hire in sales and marketing. Get new management from accounting and engineering to lead the company and kick the incumbants out. Here's an idea for management: rebadge the Aura as a mid-size Buick (the new full-size Lacrosse is too big and too expensive) or replace the ugly Malibu with the sleek Aura in the Chevrolet lineup.

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Old 11-04-2009, 03:25 PM   #7
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

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Originally Posted by s3nfo View Post
Instead of spending millions, well, it's print, so probably a million to sell 9,400 already "deeply discounted" cars, why don't they just pay people to take these orphans off their hands.
You have an idea in a way. Why not just give the last cars to charity groups?

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Old 11-04-2009, 03:28 PM   #8
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

Remind me again please................


WHY DID WE BAIL THIS COMPANY (GM) OUT???????

Surprised they're not also throwing in free back issues of the discontinued Saturn magazine (whatever it was called) with every purchase.

GM is a joke of a company that's being by run (into the ground) by Bufoons.

On our dime, no less.

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Old 11-04-2009, 04:25 PM   #9
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

Those aren't really very good deal actually. Anyone who buys one of these now is doing themselves a disservice. Wait for a few months until they double the money theyre taking off and just sell these cars at a (large) loss to get rid of them.

$4000 is a typical rebate for an American car that isn't being shut down.

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Old 11-04-2009, 04:25 PM   #10
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

I'll gladly take a VUE or Astra 5-door off their hands for $2K OTD.

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Old 11-04-2009, 06:52 PM   #11
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

Whats this? Using money to advertise for Saturn??

I'd have to honestly say that within the past 10 years, I have seen only 3 different Saturn commercials. Way to finally realize that advertising some cars will help out with sales!

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Old 11-04-2009, 06:57 PM   #12
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Dizzy Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

No big savings, the cars are one or two years old. I can do better, buying a new 2010 car. Also, there resale value and trade in will be less because saturn is a dead item now. They crazy.....

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Old 11-04-2009, 08:00 PM   #13
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

I will take an ASTRA 3-door if they want to give them away

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Old 11-04-2009, 08:18 PM   #14
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

VWCarcrazy.......What was to be the new "Aura" for 2011 will be the new mid sized "Regal" next year...I guess you haven't heard.

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Old 11-04-2009, 08:26 PM   #15
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

Now if that $4000. was in addition to the $7k discount they were already offering here in Canada then they would be doing something realistic.

Last edited by mikeyt; 11-04-2009 at 08:38 PM..

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Old 11-04-2009, 08:36 PM   #16
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

I remember when they wound Oldsmobile down, I would go by the dealerships and just see how long certain vehicles would hang on the lot and how low that they would go. I was surprised at how long that Aleros and Silhouettes were on some lots. The difference then was that most Olds dealers were multi-brand dealers and could afford to sit on these vehicles. Since Saturn dealers are on their own, I suspect that we will see some steep discounts between now and Christmas so they can close up shop.

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Old 11-04-2009, 09:48 PM   #17
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

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I remember when they wound Oldsmobile down, I would go by the dealerships and just see how long certain vehicles would hang on the lot and how low that they would go. I was surprised at how long that Aleros and Silhouettes were on some lots. The difference then was that most Olds dealers were multi-brand dealers and could afford to sit on these vehicles. Since Saturn dealers are on their own, I suspect that we will see some steep discounts between now and Christmas so they can close up shop.
Except for those Saturn dealerships that are not closing up shop. Some are going to sell other GM nameplates.

I checked with my dealership...they have 51 cars left...mostly Aura and Outlook...haven't had an Astra since the end of the summer!

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Old 11-04-2009, 09:59 PM   #18
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

Sure your not worried about it at all. If you screw up you can always take a early retirement and laugh at all the hard working stiffs at the facility level

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Old 11-04-2009, 10:45 PM   #19
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

This is like what happens when a store closes. They call it a going out of business sale, but it really is a going out for business sale. People are fools and will buy something if they think it is a bargain.

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Old 11-05-2009, 08:33 AM   #20
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Default Re: GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

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Originally Posted by cavalier View Post
Remind me again please................


WHY DID WE BAIL THIS COMPANY (GM) OUT???????

Surprised they're not also throwing in free back issues of the discontinued Saturn magazine (whatever it was called) with every purchase.

GM is a joke of a company that's being by run (into the ground) by Bufoons.

On our dime, no less.
Where do you think that "deep discount" money is coming from?

Well said, Cavalier.

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