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#1 | |
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[drupal=3316]Lack of a Profitable Small Car Hurt Saturn in Canada[/drupal] Quote:
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2008 Saturn Outlook XR 2005 VUE Red Line 2002 L300 (sold) |
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#2 |
Advanced Member
![]() Join Date: Jul 2004
Location: Down the road I on
Posts: 978
2007 ION Red Line
2007 ION-3 Sedan
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"Lack of a Profitable Small Car Hurt Saturn in Canada"
First a small car that people want is needed, not evan SATURN can profit on the sales of less then 12,000 small cars a year ie 2008 Astra. No more advertizing was done for the ION when it came out, and SATURN managed to sell 100,000 units a year. The ASTRA is a nice car that was unwanted by SATURN buyers. It will be no better in the US if Penske does not bring in a car people want. Roger you had best get a small car in the US Saturn stores real soon or you'll be gone before you get started. |
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#3 |
Master Member
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Location: New Orleans, LA
Posts: 7,030
2006 VUE Red Line
2007 SKY
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If Saturn would have replaced the ION with a re-badged Cobalt they would have had a profitable car.
This would have been an opportunity to tone down the ION's unique styling and gained a more conventional interior and dash design.
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2006 Black VUE Red Line - Now running iOS 11 |
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#4 |
Advanced Member
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Location: Down the road I on
Posts: 978
2007 ION Red Line
2007 ION-3 Sedan
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Well what ever GM did to SATURN is all in the past. Nothing we say or do can change that. Roger needs to fix it and fix it fast, and I do not see the under powered as is SM3 as the answer.
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#5 | |
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A Saturn owner since 10/91. '92 SC, '91 SL2, 95 SW1, '06 ION3 other car- '02 Expedition 5.4L |
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#6 |
Master Member
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Why not continue the ION ..... if ION sales dropped 50% that would still be 50,000 units a year.
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#7 |
Master Member
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Location: N. Bethesda, Maryland (DC) (Dayton Ohio Native)
Posts: 9,295
2002 VUE 2.2L
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Because it's not as competitive of a car any more... and on some aspects, it never was (interior materials quality, interior fit and finish, design that turned customers away)... etc.
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2012 Mercedes Benz C250 Sport Sedan 2008 smart fortwo Passion Coupe 8/28/2008 - 3/12/2012 2002 VUE FWD4m - Gone but not forgotten. 5/14/2002 - 10/31/2011 |
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