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Old 09-09-2006, 10:45 PM   #5
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Join Date: Feb 2004
Location: Slower Lower Delaware
Posts: 288

2007 AURA XE
1997 SL2
Default Re: Finally! Some wheel time with the Aura!

Originally Posted by AgmLauncher
GM also needs more aggressive marketing tbh. I haven't seen a SINGLE television ad for the Aura up here in New Hampshire. Granted GM has to budget its advertising dollars nation-wide, but there's no excuse for not bringing the car to more people's attention.
From what I've read, the Aura technically isn't available until the Fall which is still about 2 weeks away. Saturn is suppose to do a marketing blitz to promote the Aura once the fall hits. My guess is there is limited or no advertising at the moment because Saturn wants to fill retailer lots with a decent amount of Auras before the customers start pouring in responding to advertising. I don't think it would be a good PR move to advertise a vehicle that you can only find 2 or three on the lot like they currently are.

Saturn, the GM offspring that has finally been included in the will!


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