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Old 04-21-2008, 12:38 AM   #2
VTHokie00SL2
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Join Date: Feb 2000
Location: Pennsylvania
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Default Re: To Boost Sales, Saturn Rethinks Itself

The key, he says, has been to find the images and voice that will engage women, but without alienating men. The TV media plan reflects the new focus: Gossip Girl, Smallville, Brothers & Sisters, the Today show, Good Morning America, and The Oprah Winfrey Show.

Um, sorry to say, I think that's enough to alienate most straight men out there. The new Saturn isn't going to be a brand that men will want to be associated with!

I still wish some other company would develop some sort of dent resistant body panels, though! It's the one thing I really miss about my old Saturn!

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