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Old 11-01-2009, 08:11 AM   #9
Citation84
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Join Date: Jan 2003
Location: Tucson AZ
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2005 ION-1 Sedan
Default Re: Report: Jill Lajdziak to Retire from GM by End of Year, GM

Quote:
Originally Posted by GB1 View Post
I think it's logical that she moves on after Saturn was axed. She did all she could, they just couldn't get the number of sales needed to continue the brand.

But Saturn made mistakes along the way too .. waiting too long to update their SC series, get a larger car and SUV, reliability problems that the SCs never had, lack of advertising (and poor advertising), and never defining themselves after they moved away from small, plastic sided vehicles. In the end they were just another GM division that really didn't differ from Pontiac or Chevy.

In Jill's defense, I don't know if some of this was her doing or the GM corporate structure's, which was infamous for bureaucracy and half measures. Maybe she'll write a book and let us know?
I would love to read that. I scored a copy of "On A Clear Day You Can See General Motors" by John Delorean and can't wait to start reading it.

Shame. It's doubtful that she had any direct decision making powers once Saturn was absorbed into GM. Jill seems like someone who stayed on because she really believed in the brand, so much so, that if it took becoming a tool for GM corporate she would have done it.

Being the "face" of Saturn didn't hurt. Probably the one good idea GM had for Saturn since the early 90s: friendly, accessible, straight talking, loyal = Jill Lajdziak. Someone in human form with all the attributes Saturn wanted to project with it's cars.

GM wasted her talents, just like they grabbed failure from the jaws of success with Saturn. Sad.

Write that book, Jill. Enquiring minds want to know.

Last edited by Citation84; 11-01-2009 at 08:13 AM.. Reason: spelling errors

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