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Old 03-14-2009, 09:55 AM   #19
pmj
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Default Re: Saturn Prepares for Life Beyond General Motors

Quote:
The new Saturn will be a retail channel only. It will not be a car company. "We're not going to be in the manufacturing business," said Girsky, "We're going to leave that to the experts."
While it's OK to not be in the manufacturing business, Saturn still has to have a vision and a lineup of cars that makes sense. They can't just sell a hodgepodge of vehicles and expect it to work. They need to be telling the manufacturers what to build. Take Apple Computer as an example, they don't manufacture anything anymore. They just have the vision and the design.

That said, if most of it is made in China, I probably won't be buying.

I do think Saturn can find a way to partner with some of the companies striving to make electric vehicles. But they need to help lead, not just offer a retail channel. None of those companies have the production capacity and associated cost savings to fit Saturn's needs without help.

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