Executives

Two-Way Communication is Key to Saturn's Growth Strategy

Continuously improving a company's products, marketing, and business strategies is a daunting task for any organization. It can be very difficult to understand market trends and changes in customer tastes.

Video: Insight Into the Saturn Astra's Design

Astra Chief Designer Friedhelm Enlger

In this video clip, the Astra's chief designer, Friedhelm Enlger, talks about the all-new compact Saturn and shares some insight into what a few of the goals were for the car from a design and styling perspective. While the Astra was designed in Germany, Saturn reports that Enlger has moved from Europe to a General Motors Design Center in China where he is leading a team of folks working on next-generation vehicles.

AdAge Sheds More Light on GM's Marketing Realignment

An article in this week's issue of Advertising Age takes an in-depth look at the changes announced earlier this month by General Motors to strengthen its car brands. The "moves are designed to empower" the "four newly created brand czars" at the company with a "voice in incentives, vehicle development."

Jill Lajdziak's Role at Saturn Expands with GM Reorganization

Saturn General Manager Jill Lajdziak

General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels:

  • Saturn
  • Chevrolet
  • Cadillac, Hummer, Saab (Premium Channel)
  • Buick, Pontiac, GMC (BPG Channel)

Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.

Saturn Answers Questions, Hints at Additional 2-Mode Hybrid Powertrain Options in the Future

In a post on the GM FastLane blog, Saturn's director of commmunications, Kyle Johnson, responded to questions posed by visitors who read Jill Lajdziak's blog post on Saturn's hybrid unveilings at the North American Internation Auto Show in early January. Here's a look at some of the questions and answers from Kyle.

Chat with GM's Green Guy: Brent Dewar

The folks behind General Motors' 100th anniversary GMnext website have invited SaturnFans.com visitors to chat with GM executive Brent Dewar about GM's environmental programs and positions. Dewar, GM VP of field sales, service, and parts, has a passion for the environment. The chats represent a unique chance to ask questions about the company and how it impacts the environment.

Kelley Blue Book Interviews Jill Lajdziak

Jack Nerad, executive editorial director and market analyst at Kelley Blue Book's kbb.com website, talked to Saturn general manager Jill Lajdziak last week at the North American International Auto Show. The two chatted about the three vehicles Saturn unveiled at the show, as well as the brand's new, larger lineup.

GM Sends Letter to Retailers Regarding 'Megastore' Article

Earlier today SaturnFans.com was obtained a copy of a letter sent by General Motors to dealers across the country regarding an Automotive News article published this past Saturday about a new plan to consolidate GM brands under one roof in urban areas.

Jill Lajdziak Blogs About Saturn at NAIAS '08

Over at GM's Fast Lane blog yesterday, Saturn general manager Jill Lajdziak wrote about the three vehicles Saturn introduced at the 2008 North American International Auto Show (NAIAS): the 2009 Vue Green Line 2 Mode Hybrid, the Vue Plug-In Hybrid, and the Flextreme concept.

Outside of Work, Saturn's Leader Enjoys Family, High-Adventure Trips, and Cooking

Automotive News recently talked to Saturn general manager Jill Lajdziak as part of the publication's recurring "person to person" interview series. Topics not only included her career at General Motors, but also her life outside of her office at GM's Renaissance Center in downtown Detroit.

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