Executives

Lutz Tells Automotive News that the Poor Currency Exchange Rate is Hurting Saturn Astra Sales

General Motors says the imported Saturn Astra has become a victim of the weak U.S. dollar. The Belgium-built 3- and 5-door hatchbacks, while critically acclaimed, have suffered from slow sales since their North American launch last January. GM vice chairman Bob Lutz bluntly told Automotive News in an article published this morning that "the car is priced too high."

Roger Smith Called One of the Seven Most Notable Presidents Who Helped Shape GM

Flashback Friday: 1984 Saturn Prototype

The man with the vision behind the creation of General Motors' Saturn subsidiary, Roger Smith, was called one of the seven most notable executives to have run the corporation during GM's storied 100 year history. GM "has been led by men who were often larger than life themselves," wrote Bryce G. Hoffman in an article published this morning in the Detroit News.

Jill Lajdziak Wants to Know What You Want

Is your new Saturn missing something? Are you in the market for a new car and wish Saturn offered a something different that better suited your needs? What would you like to see from Saturn in the future? Saturn's general manager, Jill Lajdziak, wants to know what's on your mind.

Development of an All-New (and Unique!) Saturn Aura Underway

AutoWeek magazine reported via its website earlier this week that Saturn will indeed offer a new version of its critically acclaimed and increasingly popular Aura sedan. For awhile now, it has been widely believed that the next Aura would be a rebadged version of the GM Epsilon II-based Opel and Vauxhall Insignia, which was just unveiled at the London Motor Show.

Bob Lutz Kisses Saturn's Astra, Has an Aura and Sky in His Garage

Bob Lutz Kisses Saturn's Astra, Has an Aura and Sky in His Garage

GM vice chairman Robert Lutz poses with his lips up against the side of a 2008 Saturn Astra XR. The brand says he was among the first Saturn fans to submit a photo for the "Kiss My Astra" national photo contest. As an employee of General Motors, however, Mr. Lutz in not eligible to win.

GM Plans to Bolster Liquidity by $15 Billion Through '09

General Motors today announced it is taking further steps to adapt its business to rapidly changing market conditions, marked by the weak U.S. economy, record high fuel prices, shifts in consumer vehicle preferences, and the lowest U.S. industry sales volumes in a decade.

Lajdziak: Sale of Saturn "Not in the Cards"

You've undoubtedly heard the news or read the rumors: General Motors is in trouble. Gas prices are at an all-time high and the company's stock price is hovering around a 50-year low. The news has led to all sorts of speculation about what's in store for the company's future.

Vintage Saturn Photos

Vintage Saturn Photos

Saturn has been busy posting a growing collection of "vintage" Saturn pictures dating back to the late 1980s and early 1990s over on their ImSaturn website. Included in the album are classic S-Series advertising and plant photos, like this picture of the first Saturn ever built: a medium red 1991 SL2.

GM Indicates it Will Increase Ad Spending to Boost Awareness of Saturn Models

Automotive News reports that Troy Clarke, president of General Motors NA, recognizes and understands that there's an awareness issue with its Saturn brand. Despite having the freshest lineup in the business, GM has found that most folks who are in the market for a new car don't realize Saturn has completely overhauled its entire lineup.

The Hybrids are Coming, the Hybrids are Coming!

General Motors Hybrid Vehicle Logo

If you're in the market for a new Saturn hybrid vehicle, you're in luck. The redesigned 2008 Vue Green Line and Aura Green Line hybrids, which have been MIA on showroom floors this model year, are finally about to start to arriving on retailer lots. A supplier issue that had been speculated as the root cause was apparently the reason for the delay.

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