Will Saturn-Penske Become the New Template for Auto Retailing?

From DealersEdge: In most retailing industries, the people who are closest to the customers, the retailers, tell their various manufacturers what customers want and the manufacturers provide it. Not so in auto retailing, where the manufacturers decide what to produce and then expect the retailers to sell it. That model is about to change with the news that Penske Automotive Group has agreed to take over the Saturn brand from General Motors. As Jack Nerad, executive market analyst for Kelley Blue Book and kbb.com observes: "The announcement that Penske Automotive Group will buy General Motors' Saturn brand is one of the most significant developments in a month that has been full of significant developments. The proposed acquisition marks the beginning of a new business model in this industry; a model in which the distribution side of the business controls the brand and manufacturing is conducted by one or more sub-contractors."

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Private Detectives Needed for Saturn Mystery Shopper Program

Saturn general manager Jill Lajdziak wants your help building a more satisfying retail network. She's looking for dedicated owners to participate in a new "mystery shopper" program that's designed to provide the company with direct feedback about the level of service you receive at Saturn stores. Saturn owners will soon be getting an e-mail about the opportunity from Jill, but she'd like to give SaturnFans.com visitors first dibs on becoming a Saturn Mystery Shopper – well, Jill says that Saturn Business Analyst will actually be your title.